Once a Day Marketing

Friday, November 9, 2012

A Typical Day on the Internet (Digital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and we are going to take a look at statistics that mbaonline.com pulled together about a day in the life of the internet.

I have frequently stressed the importance of the internet and the fact that so many people are using the internet all over the world. The statistics are mind-boggling and mbaonline.com put together some very interesting ones that I am going to share.

On a daily basis:

-          The amount of information sought would require about 168 million dvds to store
-          294 billon e-mails are sent via the internet
-          2 million blogs are uploaded; thank you for tuning in to mine
-          250 million photos are uploaded to Facebook
-          There are 532 million status updates
-          22 million hours of television programming and movies are watched on Netflix
-          864,000 videos are uploaded to you tube
-          35 million apps are downloaded

So why is all this data important? It clearly demonstrates the tremendous number of people using the internet. There is an old adage that says you should fish where the fish are. Chances are your customers and your potential customers are already using the internet. What are you doing to make sure your brand is online so they can find you in whatever way they happen to be looking?

That concludes Digital Friday. Join us next week for Smart Monday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

Thursday, November 8, 2012

Are You #1 in the Minds of Your Customers (Recon Thursday/Positioning)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and since it’s football season and everybody is wondering who is the number one college team in America will be this week; I thought we’d talk about your business being #1 in the minds of your customers.

There is a restaurant here in Santa Fe named Maria’s. If you ask people why they go to Maria’s they will tell you it is for the fajitas. Conversely, when you ask someone in Santa Fe the best restaurant for fajitas, again they would say Maria’s. That establishment definitely has top of mind with local residents and the associated market share as well.

It’s important for you to know what makes your business number one in the minds of your customers. Remember, you are not trying to be number one to all people; you are only trying to be number one to that group of customers who really want your product.

For Recon Thursday I want you to consider what makes your product or company number one in the minds of your customers. Also list why your competitors may be number one in the minds of their customers. Perhaps you have customers in common. Once you have completed your research, evaluate where you stand; are you clearly differentiated compared to your competition?

With this information in hand now you can continue developing strategy for next year around creating compelling and consistent messaging that will reinforce what makes you number one in the minds of your customers. Don’t forget, once customers have that expectation you are going to have to deliver on your promise all year long.

That concludes Recon Thursday. Join us tomorrow for Digital Friday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

Wednesday, November 7, 2012

Add Pizzazz to Your PowerPoints (Action Wednesday/Physical Evidence)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are talking about how to add pizzazz to the powerpoint presentations you use when you are speaking in a public setting.

Powerpoint presentations are still a very popular way to share information about your company, brand, products or services. However, not all presentations are created equal. I’ve seen many that are bland. It’s very important from a branding perspective for you (or someone in your organization) to enhance your presentation because it is a visual queue and a reflection on your brand.

Here are a few ideas I recommend you consider when you are preparing your next set of powerpoint slides. First take into account who your audience is and create compelling content that aligns with their interests. Next, don’t fill your slides with text. Express your topic in a few words, then share the rest of the information verbally.

Content should be visually appealing. It’s not just about what you are saying but also what your audience is seeing. If necessary, engage a graphic artist to create compelling images. Consider enhancing the physical presentation through animation. Powerpoint contains powerful tools that allow you to move objects around. Don’t use this feature for the sake of moving those objects around, do use it to enhance a point you want to emphasize with the audience.

Lastly, integrate such things as audio, video or links to the internet. All of these elements will make your presentation much more engaging for your audience.

Benefits associated with adding a little bit of pizzazz to your powerpoint include audience appreciation, positive reflection on your brand and creation of favorable impressions in the minds of the audience. It may result in more speaking engagements if that is your goal. You will also have a good deliverable to share on slideshare.net or other sites to create brand awareness, allow potential customers to find you and potentially obtain new leads.

That concludes Action Wednesday. Join us tomorrow for Recon Thursday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

Tuesday, November 6, 2012

Time to Think Strategically for Next Year (Strategic Tuesday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and it's time to start thinking about your strategic solutions for next year.

Strategic planning is critical to the success of your organization. You now have almost a full year of Once a Day Marketing™ advice under your belt. It's time to apply those skills and start developing strategies to implement next year around your branding and marketing that will enhance the success of your business.

There are numerous ways to conduct strategic planning, however, I want you to start by asking yourself these questions:

- What tactics have been working for my brand?
- Which channels has been creating the type of awareness my business requires in the marketplace?
- What hasn't been working? Should I modify it or toss it aside?
- What is driving bottom line profits?

In the upcoming year your goal is to introduce a strategy to enhance your brand or enhance the bottom line. Consider if there will be new markets you would like to conquer next year as well.

Finally, create a list of goals and objectives you will target in 2013 and assess how well your marketing and branding efforts are stacking up to meet those goals.

Proactively developing smart strategic solutions for next year is crucial. It establishes a road map to where you want to go and also gets your team on board. A well-defined strategy allows you to have benchmark metrics to use in evaluating the results of the plan.

That concludes Strategic Tuesday. Join us tomorrow for Action Wednesday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

Monday, November 5, 2012

"New" Growth Strategies for Your Business (Smart Monday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are going to look at the word “new” as it relates to introduction of new products and expansion into new markets.

I’m sure you’ve heard that Apple has introduced yet another new product into the marketplace. New products can create buzz among consumers, keep a brand top of mind and boost sales. It’s important for you to understand how to analyze your products and markets so you can determine when to do the same for your business.

Some of the elements you have to consider before creating new products or expanding your market include how to manage existing products, when to develop new products, when to sell current products in existing markets and when to seek new markets. We’re going to take a look at H. Igor Ansoff’s growth vector matrix model to assist you in determining which approach to take.

There are four growth vector components to look at. Market penetration, market development, product development and diversification.

Market penetration is all about increasing market share with your existing products. Market development means finding new markets for your existing products. Product development encompasses creating new products for your existing market and finally, diversification is developing new products and new markets.

As I mentioned earlier, new products are the lifeblood of an organization. How do we define new? Does modifying an existing product to make it new? How about introducing an existing product to a new market? Is it developing an entirely new market or product? New includes any or all of these scenarios and it’s up to you to determine which direction is the best for your company to go in.

No matter which course you chose, it’s important to look at the impact to your bottom line and the risks and benefits associated with introducing something new into your product line or reaching into new markets.

That concludes Smart Monday. Join us tomorrow for Strategic Tuesday. To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com. I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

Friday, November 2, 2012

People 2 People: The New B2B and B2C (Digital Friday/People)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™ and today is Digital Friday. I know you’ve heard of B2B marketing which is Business to Business and B2C marketing which is Business to Consumer. Today we are going to talk about P2P which is People to People marketing.

Since the inception of advertising it’s literally been a one way street. Marketers have been pushing their message out to target customers whether it has been B2B, Business to Business or B2C, Business to Consumer. Today, through social media, we have the opportunity to make it a two-way street and communicate with our customers in new ways, hence the name People to People.

Even though there are a lot more people in the world, from a marketing perspective it’s really getting smaller and smaller due to social media. The capability now exists to put information online through various channels like Facebook or LinkedIn and for potential customers to respond. When they do respond, you have the opportunity to create a dialogue with them. Marketers are no longer pushing their message out, it is a two way interaction; that’s the power of social media and what I mean by People to People.

I’m sure most of us would rather have a two-way conversation in anything we do personally. The same is true with business. Through social media and People to People advertisers are able to share a message, to reach out and to have people reach back to them, engage in a conversation and cultivate a relationship. It’s now a two way street, you are able to meet consumers on an individual level, even if it’s over the internet, and share common thoughts and interests.

I’m reaching out to you today and looking forward to you reaching back to me as well.

Thursday, November 1, 2012

Boomers and Seniors: Targeting a Lucrative Market (Recon Thursday/Positioning)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday. If your marketing plan doesn’t already include targeting Baby Boomers and the Senior population, I am going to share some statistics that may motivate you to reconsider.

Information for today’s blog comes from a recent issue of Entrepreneur Magazine. In an infographic about Boomers and Seniors they share the size of the market, income and spending statistics.

The combined market for Boomers and Seniors in the United States is 117 million people. Collectively they spend $2 trillion dollars annually and account for more than half of the sales in most categories across all purchases. One out of four consumers is a Boomer and 40% of affluent consumers are Boomers with a median household income of $140,000. Those same Boomers, 46% of them, have a net worth of approximately $2 million.

Those are pretty amazing statistics. If you haven’t been targeting Boomers and Seniors evaluate whether or not incorporating that segment into your marketing plan is a good fit for your company. They have the desire to spend money and, even more importantly, they have the money to spend.