People 2 People: The New B2B and B2C (Digital Friday/People)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™ and today is Digital Friday. I know you’ve heard of B2B marketing which is Business to Business and B2C marketing which is Business to Consumer.  Today we are going to talk about P2P which is People to People marketing.

Since the inception of advertising it’s literally been a one way street.  Marketers have been pushing their message out to target customers whether it has been B2B, Business to Business or B2C, Business to Consumer.  Today, through social media, we have the opportunity to make it a two-way street and communicate with our customers in new ways, hence the name People to People.

Even though there are a lot more people in the world, from a marketing perspective it’s really getting smaller and smaller due to social media.  The capability now exists to put information online through various channels like Facebook or LinkedIn and for potential customers to respond.  When they do respond, you have the opportunity to create a dialogue with them.  Marketers are no longer pushing their message out, it is a two way interaction; that’s the power of social media and what I mean by People to People.

I’m sure most of us would rather have a two-way conversation in anything we do personally.  The same is true with business.  Through social media and People to People advertisers are able to share a message, to reach out and to have people reach back to them, engage in a conversation and cultivate a relationship.  It’s now a two way street, you are able to meet consumers on an individual level, even if it’s over the internet, and share common thoughts and interests.

I’m reaching out to you today and looking forward to you reaching back to me as well.

That concludes Digital Friday.  Join us next week for Smart Monday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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