Once a Day Marketing: That Branding Guy process

Showing posts with label That Branding Guy process. Show all posts

Sunday, October 29, 2017

Talk about the "Why" of Your Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing of a fund raising event.

Joining us on the show was artist David Copher who has been painting and sculpting in Santa Fe for 28 years. His work is on display at his gallery on Johnson Street near the Georgia O’Keeffe Museum. David is also a supporter of the small non-profit Santa Fe Need and Deed (SFNAD) whose mission is to serve the needs of the homeless in the community including support groups and food service.

Need and Deed’s annual Halloween fund raising event is coming up on Saturday, October 28, 2017 and is primarily organized by David. The Halloween party was originally created by David many years ago as an event to promote David’s own gallery and he has since aligned party with the Need and Deed organization.

The event has grown to over 400 attendees and will be held this year at the Courtyard by Marriott on Cerrillos Road. All proceeds benefit the Need and Deed organization.

With more space at the Courtyard by Marriott, guests will enjoy two live bands, a large dance floor and a costume contest. David crafts jewelry that is given away to costume winners. Tickets are available at the door at this 21 and over event.

To get the word out about the event, David focuses on publishing news on the Facebook site for his gallery – David Copher Gallery, it’s advertised on the Need and Deed Facebook site as well. Both pages feature a poster for the event has been created by a local artist. This year the event was also publicized through print and radio, raising awareness for both Need and Deed and the David Copher Gallery.

Glover suggested the organization take advantage of the large audience at the event and provide attendees an opportunity to donate to Need and Deed in addition to event admission. He also noted that it would increase effectiveness of their message if Need and Deed talked more about the Why behind their organization.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.

Branding a Podcast: His Way Her Way

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with the hosts of a popular podcast.

Joining us on the show were Javed Khan and Stacy Maynard – hosts of the His Way Her Way Podcast. In addition to the podcast, Javed and Stacy are both entrepreneurs and marketing consultants. Stacy’s business offers services in a variety of areas including social media, online marketing and video. Stacy is also a LinkedIn specialist and author. Javed’s company is a marketing services organization focused on digital media/marketing, websites, content and brand identity & strategy. Javed is also a speaker at conferences and events.

For those who may not be familiar with podcasts, they are simply audio files on the internet. Podcasts are easy to create and can be used as content on a websites and social media sites.

Javed and Stacy’s podcast, His Way Her Way, came about after they met at an event and realized they have a lot in common and really wanted to work together. The show is unscripted and provides a forum for their diverse opinions on a wide variety of topics. The podcast is receiving great feedback from listeners!

Stacy shared that one way they generate topics is for listeners to send them questions. Javed is inspired by conversations with people he connects with at speaking engagements and conferences. The resulting discussions on the show generate more questions and as a result, more podcasts.

The podcast is available on SoundCloud/HisWayHerWay which is a great interface to iTunes and has an app for Android users as well. These features make listening easy on a variety of devices. Javed & Stacy get the word out about the podcast by distributing the latest link via email lists and social media channels. The click-through rate on the e-mails has been very good.

Enjoy the show!

Monday, June 19, 2017

Pi Luna Press Financial Education (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Pi Luna Press Learning that makes Sense

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new company.

Joining us on-air was Pi Luna, Founder of Pi Luna Press, a new brand focused on financial education. Pi noticed that many people have trouble with math and she brings math and art together in a unique educational style to teach finance and budgeting concepts in a fresh, innovative way. Her model includes using stories of characters with real-life issue and clients have to learn skills to solve the characters’ challenge.

The target audience for Pi’s expertise is people who need assistance with understanding financial theories including artists and other creative individuals. She explains budgeting and other processes in a fun way that is easy to understand.

Pi’s finds new clients through referrals and networking events. She has facilitated workshops for groups including the Santa Fe Chamber of Commerce, WESST and Meow Wolf. That Branding Guy encouraged Pi to expand on her relationships with existing clients to seek opportunities for new business.

To enhance her offerings, Pi is exploring production of educational videos. Glover mentioned that her website would be a great place to share that her workshops are a fun and entertaining learning experience.

Pi’s biggest branding challenge is overcoming people’s fear of finance and math. Those Branding Guys recommended a short video to tell the story of her methodology and how much fun it is to learn math and finances.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

Friday, April 21, 2017

Branding the Outside Bike & Brew (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Outside Bike & Brew Event

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an annual event.

Joining us on-air was Tim Fowler – Event Director of the Outside Bike & Brew event held annually in Santa Fe. 2017 marks the 4th year for Bike & Brew which includes cycling events, entertainment, food, and of course, beer. Tim has been a ride leader, ride designer and has now taken on organizing the event with the support of numerous volunteers and sponsors.

This year Bike & Brew will be moving back to the Rail Yard Park which has a better visibility for the event. There will be bike demos and clinics as well as a poker ride. The event continues to evolve – Tim shared that they are keeping what works and changing or improving things that are not as popular.

Tim discussed that New Mexico has so many great areas to cycle, however, we don’t do a good job of letting potential visitors know about them. Part of the mission of Bike & Brew is to tell people about the wonderful amenities available in Northern New Mexico.

Outside Magazine has been the title sponsor of the Bike & Brew for all four years of the event. They are a premier outdoor magazine based in Sana Fe. Other sponsors include local and regional brewers. Deschutes Brewery of Bend, Oregon is a new sponsor who will be attending this year. Specialty manufacturers and retailers are also included in the Bike & Brew.

To attract visitors to the event, Bike & Brew relies on word of mouth, traditional and social media. They will be running ads in print and on the radio as well as leveraging social media ads. Outside Magazine publishes print ads and sends social media and e-mails blasts on behalf of Bike & Brew.

Tim is also the Executive Director of Velo New Mexico, a new non-profit organization whose mission is celebrating and promoting cycling in New Mexico for road biking, mountain biking and everything in between.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.