Hello, I’m Jim Glover, That Branding Guy, for Oncea Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing with the founder of a
non-profit dedicated to veterans.
Joining us
on the show was Rob Jones – Founder of Rob Jones Journey, a non-profit organization
dedicated to raising money for wounded veterans. His overall goal is to raise
$1 million. Rob has accomplished two major feats to raise awareness for this cause;
his inspiration comes from setting challenges for himself.
His first
fund raising effort was Rob Jones Journey, in the winter of 2013-2014; Rob rode
his bike across America raising money for wounded veteran charities. Then
in the fall of 2017 Rob completed the Month of Marathons - 31 marathons in 31
consecutive days in 31 different major cities in America and abroad.
Through
these efforts Rob is sharing his story of a veteran who came back from overseas
and is making a difference in people’s lives.
Although his goal is to inspire veterans and others through sharing his
accomplishments, Rob is inspired by all the people who came out and joined him
during his marathons.
To publicize
his Month of Marathons, Rob engaged a PR firm and his wife Pam assisted him in
contacting individuals in their network to share a press release Rob created
about his mission. Donations and number of people running along with Rob let
him know how successful their media campaign had been.
That
Branding Guy made a suggestion that Rob expand the story of his mission on the
Rob Jones Journey website and also update social media pages to reflect his
accomplishing the Month of Marathons and add a call to action. Tweeting once a
week about something that inspires him would be a great way to keep Rob’s brand
top of mind with followers.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on Talk 1260 KTRC and 103.7 or
stream live on SantaFe.com
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Marketing™. All rights reserved.
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