Hello, I’m Jim Glover, That Branding Guy, for Oncea Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing with a newly re-branded
cannabis dispensary.
Joining us
on the show were Jon Peddie and Adam Nelson, owners of Billo cannabis
dispensary in Steamboat Springs, Colorado. Jon and Adam’s goal is to set a new
standard for the industry by providing the best possible marijuana experience
along with outstanding customer service.
Jon &
Adam purchased an existing dispensary and rebranded under the name Billo. They
looked at numerous potential names and chose Billo because of it evoking the
image of smoke billowing as well as its subtlety and flexibility, especially
when used for merchandising. The business was also moved to a more mainstream
strip center in town so the brand would be more visible and accessible.
One of the differentiators
of Billo is their focus on the needs of the customer and ensuring they are
comfortable. Billo caters to both recreational and medicinal users and are
sensitive to some customers need for discretion, offering online ordering and
discreet pick-up. Billo is about fun, joy and happiness.
Billo’s
strategy is to focus on customers who are first time users of cannabis. The
Billo location is meant to be approachable and friendly and reflect the updated
mindset of cannabis users. The store is modern, clean and bright and geared to
providing a positive experience.
To win the
hearts of the locals for the new brand Adam has been developing community
relationships through community outreach and sponsorships. Following that
effort, they began advertising in guides and other print media. Now that the
Billo story and graphic elements are solidified they are making a concerted
effort on social media with messages targeted by platform to various age groups.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on Talk 1260 KTRC and 103.7 or
stream live on SantaFe.com
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Marketing™. All rights reserved.
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