Once a Day Marketing, where business takes shape. Daily video blog that gives you the ideas and inspiration to market your business every day to make your company more fit.
Showing posts with label physical evidence. Show all posts
Showing posts with label physical evidence. Show all posts
Hello,
I’m Jim Glover, That Branding Guy,
for Once a Day Marketing. Today
is Action Wednesday and we are
looking at the importance of demonstrating your product or service.
We are a visual
society.We like to see and experience
things first hand.
In my
opinion, demonstrations are an effective way to create interest in your brand
and drive sales.For a physical product,
you can hold demonstrations so customers can see your product being used.For a service based product such as software,
your sales force can focus on the features and capabilities of the software
when they are demonstrating usage to potential customers.
Additionally,
social media/inbound marketing can be leveraged to provide demonstrations.When potential customers visit your website or
smart phone app they are interested in what you have to sell.This is a great chance to show off how well
your product works.
For Action Wednesday, discover new ways to
demonstrate your product or service.You'll
find it's a powerful way to enhance the customer experience and generate additional
sales.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at
noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Digital
Friday and we are going to take a quick look at the importance of search
engine optimization or SEO.
Search
engine optimization allows your company, brand or product to be quickly and
easily found online through search engines such as Google and Yahoo!It is essential that your SEO be maximized to
ensure your products are being seen by potential customers.
Your
competition and other companies are continuously staking out their online
turf.You have to ensure that you have a
presence to compete with them.If the
search engines don't find you or you come up on page 7 of the search, potential
customers won't find you either.
In today's
world, a company that has an inferior product but great SEO will probably beat
out a superior product with poor SEO because potential customers locate the
inferior product more easily online.If
a brand wants to remain competitive it has to be visible through SEO.
For Digital Friday, evaluate your SEO.If you aren't coming up page 1 on the search
engine, work toward identifying solutions that will enhance your SEO to become
a powerful tool to drive traffic to your brand.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF
101.5 FM.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Digital
Friday and we are taking a quick look at using your smart phone to create a
video blog.
We have
blogged on several occasions regarding the power of video to tell a visual
story about your brand.The possible
story angles and creative approaches are endless and consumers are tuning into videos
across the internet and through mobile apps to learn about products and
services.
The latest
smart phones have great built-in video capabilities as well as related software
and apps to edit and post videos.No
matter the level of your production skills, it's very easy to point, shoot,
edit and post.
For Digital Friday, consider creating a
video blog and sharing your brand stories with customers.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Recon
Thursday and we are reflecting back on our recent trip to Philadelphia,
City of Brotherly Love.
I blog a lot
about the 7Ps of Marketing and physical evidence, how the visual cues of your
brand create favorable or unfavorable impressions in the minds of your
customers.In the case of Philadelphia,
this city understands physical evidence and its sights far exceeded our
expectations.
Everywhere
we turned we were impressed with amazing architecture, tree-lined streets, bold
artwork, colorful flags, and brilliant landscapes.
Philadelphia
provided wonderful visuals cues to see and enjoy.What visual cues are you creating for your
customers?We talk about making a great
first impression and the right physical evidence sets the tone for the entire
brand experience.
Step back
and review your brand.How is it
looking?
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Recon Thursday and we are looking at how business signage can dramatically enhance customer experience.
How many times have you been frustrated when a business doesn't have adequate signage to help you navigate their store or office?It might start with no sign or a hard-to-read sign on the outside of the building.Perhaps it is difficult to read the street number.Or once inside, it's challenging to locate the products you want, find the cashier, or even seek out the restroom.
Signage is part of physical evidence or what your customers see about you brand.Poor signage creates poor impressions and can diminish your brand.
Create a great brand experience by producing signage that's easy to read, well placed and informative.You're customers will love you for it.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Digital
Friday, and we are looking at generating more sales online with the use of video.
Having
produced promotional videos for more than 25 years, I know that marketing
videos work to inform customers about your product and motivate them to purchase
your offering as well.
Once a Day Marketing™ has released
several blogs about the importance of producing winning videos and distributing
via the myriad of social media channels available today.Now we want to introduce you to Cinsay, an
innovative e-commerce company that combines point-of-sale and a transaction
system within a single video player.
With the
Cinsay approach, a potential customer can view your video and instantly buy
your product as well.That's like
packing a mini-infomercial into every video you release.Cinsay boasts a 7% to 9% conversion rate
compared to a 2.5% search to click-through from traditional Google search.Definitely something to look into.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Digital
Friday and I am continuing my series on social meeting.I've already highlighted Facebook and
Twitter; today we’ll look at YouTube.
Video is
definitely a powerful way for you to share stories about your brand.The cost to produce video has dropped
dramatically and the opportunities for you to share your content have never
been easier, especially with the availability of YouTube.If you want to enhance the strength and
stature of your brand, video is one way to accomplish this.
Sharing
videos on YouTube works to gain recognition.Once a Day Marketing™ has
produced over 250 video blogs and posted on YouTube.This content has generated over 11,600
YouTube views and is followed in more than 130 countries.
Start
sharing your brand stories on YouTube today.With a little practice, you'll learn to produce great content that will
be enjoyed by new followers and potential customers all over the world.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Smart
Monday and I am sharing another one of the important 7Ps of Marketing, this
time Physical Evidence.
You never
get a second chance to make a first impression and this is certainly true when
it comes to your product.Physical
evidence relates to what your customers see when they look at your
product.Another term for this is the
visual cue.
Physical
evidence can be the design of the product, color, shape, or packaging.It also may include the display rack that
holds the product or how the product is physically promoted in an
advertisement.What the customer
actually sees creates an impression, good or bad, in his or her mind.The more pleasing to the eye the more favorable
the impression.
Take a close
look at your product.Evaluate what you
see and consider how to improve that impression.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing.Today is Digital
Friday and we are discussing social media content for your business.
The concept
that “Content is King” is more true now than ever.We are looking at content management and what that means to your business.
The three
major components of content management are creating, managing
and publishing.Creating is producing digital
content; managing is a
system to save and retrieve and publishing means making material available to your customers via social media.
Content
management is importance and exciting because you can now share videos, photos, music and text that is immediately accessible by your audience
from anywhere, anytime using PCs, smartphones and iPads.Content is
inexpensive to produce and once you create the content it resides in cyber space,
delivering your marketing message, for perpetuity.
Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing.Today is Action Wednesday and we are
looking at Physical Evidence – one of the 7Ps of Marketing.
The Physical
Evidence of your business is the first thing customers encounter and interact
with.Look around your store, offices
and even your website.Consider the kind
of impression their appearance is creating in the minds of your customers and
the impact on your Brand.
Your task
for Action Wednesday is to determine improvements you can implement.Focus on those items that your customer sees
first.Items such as signage and
cleanliness will go a long way in making a good (or bad) first impression on
your customer.
Watch our Once a Day Marketing video to see
examples and learn more about managing the impression you create: Keeping Up Appearances
Once a Day Marketing positions brands
to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday where we share strategy to differentiate your product in the minds of your customers.
I have been producing and directing film, video and interactive video my entire career.To me, nothing is more powerful than a compelling video that shares the story of your product or service.Today the costs to produce quality videos are extremely low while the distribution channels to share content with your prospects have never been easier to access or less expensive.
For StrategicTuesday I strongly encourage you to produce and distribute video content about your company and your brand.Through SEO, potential customers will discover your media and learn about the benefits your product or services have to offer.This goes a long way in influencing buyer behavior.
To learn more about video production, click on the link to watch my Once a Day Marketing video:
Once a Day Marketing assists businesses to become #1 in the minds of their customers.Visit our website at www.onceadaymarketing.com.You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Digital Friday and we are going to take a look at a few websites that provide tools which enable you to create graphics like the pros.
Hubspot is a great online resource for businesses. They recently sent out a blog that identified 13 free online sites that can assist you with the visual aspect of your marketing.I looked at those sites and I was very impressed so I thought I’d share a few of them with you today.
I am not a graphic artist but I know how important good graphics are.Let’s take a look at five of these sites, each with a different focus, which you can use to prepare good graphics.First is Design Seeds, this is a great site that displays pictures and color palettes in those pictures.This will give you good ideas as to which colors go together when designing a website or a brochure.
Next is Image Color Picker.On this site you are able to put up a picture, touch on it and the site will tell you the HEX and RGB values for any color you click on.Sometimes it’s important to know exactly how to describe a color.
Google webfonts is another excellent tool.This site allows you to identify a font for your website or which fonts complement each other if you are using more than one.
Iconfinder allows you to find its content with a key word search.Perhaps you are looking for an icon such as a coin or a directional arrow; type that in and it will return all sorts of free graphics that are available for you to use.
Lastly we’ll talk about Skitch.This is a tool that that allows you to grab a snapshot of your computer screen and then enables you to add annotations or notes and use it in any kind of presentation that you are preparing.You are also able blur out sensitive content or anything you don’t want to share.
You’ve heard me talk a lot about the 7Ps of marketing and in particular physical evidence which includes those visual cues that allow your customers to get a great impression of your brand.With the power of these free online tools there is no excuse not to enhance the visual aspect of your marketing.I hope that you have some fun with these sites and start impressing your customers.
That concludes Digital Friday.Do your best to join us next week.If you need any branding or marketing support, please contact us to discuss an online or onsite service engagement. You can always find that information at the end of this video.I'm Jim Glover, That Branding Guy, for Once a Day Marketing™ and we will see you next time.
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.Today is Digital Friday when I often like to introduce you to trends on the digital horizon.The trend we will be discussing now is called Mobile Visual Search or MVS.
I am sure you are already familiar with Quick Response (QR) codes.Those are the two dimensional, square black and white bar codes that you may see on an advertisement in a magazine or perhaps in a store window.When scanned with a smart phone they will provide information or take you to the advertiser website.
QR codes are not a solution for all needs and there have been concerns with them.It has been reported that unexpected items embedded in a QR code can forward users to the wrong place and/or result in security issues.
The new trend emerging in the market right now is something called MVS – Mobile Visual Search.Using new technology, it allows a user to take a photo with their smart phone camera of practically anything and recognition software and other intelligence is utilized to send back interesting content related to item photographed.
There is also an image recognition application called Google Goggles that allows a smart phone user to snap a photo of a landmark or a book to obtain additional information.
In the future you will be able to leverage this technology to obtain information about practically anything.It might be the face of a friend, the store front of a shop you are going into or a product that you like.The applications will be sophisticated enough to take that input, whatever it may be, and provide remarkable content linked to whatever it is that you photographed.
As a marketing and branding guy I find this absolutely fascinating.I think we are going to see huge amounts of MVS in the future. I want you to begin thinking about it.Is there an application that you can deploy to enable your customers to photograph your product to obtain all sorts of wonderful content about it?It’s on the horizon, if you begin developing your strategy now you may get a jump on your competition.
That concludes Digital Friday.Do your best to join us next week.If you need any branding or marketing support, please contact us to discuss an online or onsite service engagement. You can always find that information at the end of this video.I'm Jim Glover, That Branding Guy, for Once a Day Marketing™ and we will see you next time.
Hello, I’m Jim
Glover, That Branding Guy, for Once a Day Marketing™. Today is Action
Wednesday and we are talking about how to add pizzazz to the powerpoint
presentations you use when you are speaking in a public setting.
Powerpoint
presentations are still a very popular way to share information about your
company, brand, products or services.However, not all presentations are created equal.I’ve seen many that are bland.It’s very important from a branding
perspective for you (or someone in your organization) to enhance your
presentation because it is a visual queue and a reflection on your brand.
Here are a
few ideas I recommend you consider when you are preparing your next set of powerpoint
slides.First take into account who your
audience is and create compelling content that aligns with their
interests.Next, don’t fill your slides
with text.Express your topic in a few
words, then share the rest of the information verbally.
Content
should be visually appealing.It’s not
just about what you are saying but also what your audience is seeing.If necessary, engage a graphic artist to create
compelling images.Consider enhancing
the physical presentation through animation.Powerpoint contains powerful tools that allow you to move objects
around.Don’t use this feature for the
sake of moving those objects around, do use it to enhance a point you want to
emphasize with the audience.
Lastly,
integrate such things as audio, video or links to the internet.All of these elements will make your
presentation much more engaging for your audience.
Benefits
associated with adding a little bit of pizzazz to your powerpoint include audience
appreciation, positive reflection on your brand and creation of favorable
impressions in the minds of the audience.It may result in more speaking engagements if that is your goal.You will also have a good deliverable to
share on slideshare.net or other sites to create brand awareness, allow
potential customers to find you and potentially obtain new leads.
That
concludes Action Wednesday.Join us tomorrow for Recon Thursday.To discuss
an online or onsite service engagement and enhance the marketing and branding
for your organization, contact James Glover: (505) 501-1330 or
onceadaymarketing@gmail.com.I’m Jim
Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you
next time.
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.Today is Recon Thursday where I introduce subjects that may be of interest to you.This week I am sharing a blog by Ray Vellest who talks about hidden meanings in logos.
Today more than ever logos are truly important in our branding because they are a visual queue.As we view websites and other content on smaller and smaller devices such as smart phones, that logo may be the only thing that triggers a potential customer to recall your brand.
As we’ve discussed in previous blogs, your logo needs to memorable, distinctive and, if possible, tell a story related to your business.According to Ray Vellest’s blog, it could include a hidden meaning as well.
In Ray’s blog he cites some great examples of hidden meanings in very recognizable logos.The first is FedEx.If you look closely, you will see an arrow formed by the E and the x.In Baskin-Robbins ice cream logo, the font and color allow the B and the R to also depict the number 31, which relates to 31 flavors.
Then he mentions Sun Microsystems.Their logo is comprised of numerous shapes that look like a “U”.Upon closer examination, no matter which direction you look in it spells out s-u-n for Sun Microsystems.
When you look at the Amazon logo you will readily spot the smile underneath the word Amazon, but have you noticed it is also an arrow pointing from A to Z.Vellest included the Tour de France logo as well.Close attention will reveal a cyclist riding a bike within the logo.
Lastly he talks about Toblerone which is a chocolate company.Their logo is a mountain.But when you look carefully into the mountain you will also see a bear.These are all clever examples of hidden messages within logos.
Adding a hidden meaning to your logo is a great addition but is not required.Focus on making the logo memorable and distinctive and perhaps tell a story.The new Once a Day Marketing™ logo is a checkmark.The story behind it is to remind you to tick marked the fact that you did your marketing today.As you revise your logo in the future consider how you can create a story or hidden message as well.
That concludes Recon Thursday.Join us tomorrow for Digital Friday.To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.
Hello, I’m Jim
Glover, That Branding Guy, for Once a Day Marketing. It’s Digital
Friday and today I am going to talk about YouTube and why I am such a big
fan of this amazing tool.
I’ve already
discussed how important it is to be using video to market your business. Remember, people love watching videos and
there were one trillion views on YouTube last year. That is a lot of people tuning in.
YouTube is
great tool and there is no cost associated with using it. You create a video and upload it. It’s stored free of charge and, with the
whole world tuning in to view videos; hopefully potential customers will find
yours. Once you have video stored on
YouTube, you are able to send a link to customers and share your content with
them directly.
Another
compelling reason to have video content online is that search engines will
return that content in search results.
When your business is found, through Google perhaps, your videos will be
displayed. If you have a series of
videos such as Once a Day Marketing
they will be displayed as well allowing people to view your message.
Using
YouTube is easy. First establish an
account under your company name, brand name or something else that represents
you well. Then you will be able to
create a YouTube channel where you can post all of the videos that you are
going to produce and upload. Videos may
be designated as public or private.
Public will be shared with the world.
Private content may be a message you only want to share with your
customers.
YouTube also
has robust analytics. They report who is
viewing, how often and how long along with where viewers are located. Metrics around sharing, commenting and likes are
generated as well. And best of all, this
is being provided to you by YouTube at no cost.
It’s never
been easier to share video than it is today leveraging the YouTube
channel. Give how essential it is to
include video as a component of your branding, marketing and sales strategy, I strongly
recommend you establish a YouTube account and begin using it today.
That
concludes Digital Friday. Join us next week for Smart Monday. To discuss an
online or face to face service engagement and enhance the marketing and
branding for your organization, contact James Glover: (505) 501-1330 or
onceadaymarketing@gmail.com. I’m Jim
Glover, That Branding Guy, for Once a Day Marketing and we’ll see you
next time.
