Hello, I’m
Jim Glover, That Branding Guy for Once a Day Marketing™.
Today is Recon Thursday and
since it’s football season and everybody is wondering who is the number one
college team in America will be this week; I thought we’d talk about your
business being #1 in the minds of your customers.
There is a
restaurant here in Santa Fe named Maria’s.
If you ask people why they go to Maria’s they will tell you it is for
the fajitas. Conversely, when you ask
someone in Santa Fe the best restaurant for fajitas, again they would say
Maria’s. That establishment definitely
has top of mind with local residents and the associated market share as well.
It’s
important for you to know what makes your business number one in the minds of
your customers. Remember, you are not
trying to be number one to all people; you are only trying to be number one to
that group of customers who really want your product.
For Recon
Thursday I want you to consider what makes your product or company number one
in the minds of your customers. Also list
why your competitors may be number one in the minds of their customers. Perhaps you have customers in common. Once you have completed your research,
evaluate where you stand; are you clearly differentiated compared to your competition?
With this
information in hand now you can continue developing strategy for next year around
creating compelling and consistent messaging that will reinforce what makes you
number one in the minds of your customers.
Don’t forget, once customers have that expectation you are going to have
to deliver on your promise all year long.
That
concludes Recon Thursday. Join us tomorrow for Digital Friday. To discuss
an online or onsite service engagement and enhance the marketing and branding
for your organization, contact James Glover: (505) 501-1330 or
onceadaymarketing@gmail.com. I’m Jim
Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you
next time.
© 2012 Once
a Day Marketing™. All rights reserved.
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