Social Media Statistics to Ponder - Part 2 (Digital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Digital Friday and we are sharing five more compelling social media statistics for you to ponder as you develop your social media marketing.  These statistics were originated online by Buffer, a company that posts social media content for its clients.

#6: The fastest growing demographic on Twitter is the 55–64 year age bracket.  Takeaway: You now have a broader audience to reach with your social media messaging.  Be sure to tailor your content accordingly.

#7: 189 million Facebook users are "mobile only".  Takeaway: As we mentioned in Part 1, 25% of smartphone owners 18-44 always have their device nearby, along with this Facebook statistic, it's important to make sure you design content that works well on mobile devices.

#8: YouTube reaches more U.S. adults aged 18–34 than any cable network.  Takeaway: It's time to add video to your outbound marketing if you aren't already doing so. The production process is simple and production cost is down, making it easy to produce and post videos about your business.

#9: Every second two new members join LinkedIn.  Takeaway:  LinkedIn is a site used by many potential business prospects.  Ensure you have a strong presence and share your social media posts through this channel.  LinkedIn drives the most referrals to the Once a Day Marketing™ website by far.

#10: Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.  Takeaway: Social media is a great tool to add to your marketing portfolio but you will need to allocate the appropriate resources to make social marketing work for your brand.

Be sure to keep these additional five statistics in mind as you mold your future social media marketing.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Social Media Statistics to Ponder - Part 1 (Digital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Digital Friday and we are profiling five compelling social media statistics for you to ponder as you develop your social media marketing.  These statistics were originated online by Buffer, a company that posts social media content for its clients.

#1: 25% of Smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them.  As smartphone sales continue to grow, you can imagine that almost everyone will have their smartphones handy.  Takeaway: Make sure all your content and messaging works on this smaller platform.

#2: Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it.  Takeaway: If you aren't providing customer service access via Facebook you might want to give that feature serious consideration.

#3: Shelf life of social media links is 3 hours, with most of the activity transpiring within the first 60 minutes.  Takeaway: Frequency of posting is critical to create more attention and drive traffic.

#4: Women spend 30% more time on social networking sites than men.  Takeaway: You might expect different levels of customer interaction depending on who your messaging is targeting.

#5: 70% consumers trust brand recommendations from friends over professional online reviews, consumer online reviews, natural search engine results and information on company websites.  Takeaway: Social media provides an easy way for friends to make recommendations on their favorite products and services.  Remember it's just as easy to share that they don't like a product or service.

Be sure to keep these five statistics in mind as you mold your future social media marketing.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Expand Brand Awareness Using Blog Aggregators (Digital Friday/Promotion)

I'm Jim Glover that branding guy for Once a Day Marketing™. Today is Digital Friday and we are looking at how to expand awareness of your brand using blog aggregator sites.

According to Wikipedia, an Aggregator refers to a web site or computer software that aggregates a specific type of information from multiple online sources.  In particular, some sites aggregate blog content and share it with their followers.  If you produce an entertaining or informative blog, consider using one of these sites.

Once a Day Marketing uses Alltop.com™, an aggregator that collects the headlines and latest stories by topic from the best sites and blogs that cover that area of interest.  Alltop.com™ categorizes the Once a Day Marketing blog under "branding" on a common home page with other leading branding bloggers.  Alltop.com™ then displays our five most recent headlines as well as the first paragraph of our posts.

Consider submitting your blog to Alltop.com™ for consideration.  According to the site, their decision criteria is: "We rely on several sources: results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us."

If you are striving to attract more followers to your blog, review Alltop.com™ and other blog aggregators.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Blogging Enhances Traffic and Lead Generation (Digital Friday/Process)

Once a Day Marketing™ featured video blog: Impact of Long-Term Blogging

Hello.  I'm Jim Glover that branding guy for Once a Day Marketing™. Today is Digital Friday and we are looking at a study by HubSpot on the impact of long term blogging.

HubSpot completed a study involving 7,000 of their customers who answered questions about inbound marketing.  They found some very eye-opening statistics that may cause you to re-evaluate blogging for your company.

Here are 5 interesting findings related to blogging:

-          15 blogs or more per month generate five times more inbound traffic than not blogging at all

-          Increasing blogging from 3-5x a month to 6-8x a month results in nearly double the lead flow

-          B2B blogs of 1-2 times a month generate 70% more leads than those who don’t blog

-          B2C companies increasing their available blogs from 100 to 200 saw a 59% increase in traffic

-          Companies with blog count over 200 have 5x more leads than those with 10 blogs or fewer

You may not experience the same lift that the companies in the HubSpot study enjoyed.  However, the point is blogging does work.  When you have a small number of blog you generate less attention than when you have a large number of blogs.  I highly recommend that you consider blogging.  If you aren’t blogging and your competition is, they are the ones seeing the increase in traffic flow.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Be a Top Social Business (Digital Friday/Positioning)

Once a Day Marketing™ featured video blog: Becoming a Social Business

Hello. I'm Jim Glover that branding guy with Once a Day Marketing™.  Today is Digital Friday and we are continuing our conversation on the importance of being a social business.

Becoming a social business is more than just using social media channels like twitter and Facebook.  It means you have made a serious commitment to social media and to engaging customers, vendors and partners and your employees through these tools.  A social company is seeking to be an industry leader in social media as well.

The Dachis Group is a company that tracks social media businesses and publishes an index which rates the top social businesses.  This week’s list includes Disney at #1, followed by Viacom and News Corp rounding out the top three.  Google, Sony, Nike and the Microsoft are also in the top 10.  When you consider the companies named, it’s not surprising that they are leading as social businesses.

For these big brands, it’s about more than just having the resources to engage social media; they understand the importance.  They know being a social business builds brand awareness, customer loyalty and increases mind share and advocacy.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Using Social Media to Make Your Business Better (Digital Friday/Process)

Hello. I'm Jim Glover that branding guy with Once a Day Marketing™.  Today is Digital Friday we are looking at how to use social media to make your business better.

Fortune Magazine recently recognized 5 companies who are best-in-class using social media to make their existing business practices better.  The 5 best-in-class categories included 1) Customer Service, 2) Marketing, 3) Small Business, 4) Collaboration and 5) Hiring.

The all-star in Customer Service is JetBlue, who always responds in real time to customer messages.  Best in Marketing goes to American Express for continuing to push the envelope in digital marketing.

First Round Capital is best in Small Business for its private digital network to support the funding needs of its portfolio companies.  Best in Collaboration goes to Facebook who uses its own social networking to make its employees more efficient.

And lastly, Pacific Northwest National Laboratory achieved best in Hiring for using forums and groups to locate hard to find candidates.

The main point here is that these companies aren't just using social media to promote their brands, they are using social networks to improve their businesses.  Something to think about.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Using the LinkedIn Relationship Feature (Digital Friday/People)

Hello, I'm Jim Glover that branding guy with Once a Day Marketing™.  Today is Digital Friday and we are looking at the "relationship" feature in the LinkedIn profile.

As part of our 7Cs of Successful Inbound Marketing© we address the need to Capture and Cultivate your social media contacts and leads.  With this relationship feature, LinkedIn has made it extremely easy for you to track and engage potential prospects.

For each connection you make with LinkedIn you can enter how you met and who introduced you; make notes about conversations and action items; include tags to help you sort through your database; and add automatic reminders to approach the individual again.

This LinkedIn relationship feature is a very powerful tool to help you manage your inbound marketing efforts.  Although not as powerful as a dedicated lead tracking tool like SalesForce.com, it still provides the bells and whistles you need to build your online relationships and close deals.  Our recommendation: start using the LinkedIn relationship feature today.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

7Cs of Successful Inbound Marketing: Part 2 (Digital Friday/Process)

Today is Digital Friday at Once a Day Marketing™ and we are concluding a two-part series highlighting our 7Cs of Successful Inbound Marketing©.

If you are launching or managing a social media campaign, it's important to ensure you address each of the 7Cs which include: Commitment, Customers/Clients, Campaign, Content, Consistency, Capture and Cultivate.  Today we are reviewing the final three components.

Consistency: Once you've developed a social media presence be sure to keep followers engaged by sharing a consistent stream of content and messaging.  There is a fine line between the appropriate amount of content distribution and over saturation; however, the important factor is to be consistent.  Consistency will maintain your brand top of mind and grow your online community.

Capture: Once your inbound marketing is launched, you will generate followers.  These might be LinkedIn connections, Twitter followers, YouTube subscribers or Facebook fans.  Regardless of who they are or where they come from it's important to capture these leads for future branding and marketing efforts.  Your social media campaigns are designed to build your brand and your business. 

Cultivate: The final "C" is often overlooked in inbound marketing campaigns.  Don't make the mistake of spending all your time creating and distributing your planned content and messaging.  When a follower shows interest in your company, brand or product respond quickly.  Reply to requests for information promptly.  When customers order a product, ship it immediately.  If an issue arises, be sure to resolve it.  You can also be proactive and initiate dialogue with your new contacts.  Social media is a two-way street and your contacts/followers are interested in developing new business relationships as well.

The secret to mounting a successful inbound marketing campaign is to make sure you address all the 7Cs and allocate appropriate resources as needed.  It takes time but you will see results.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

 
© 2013 Once a Day Marketing™.  All rights reserved.

7Cs of Successful Inbound Marketing©: Part 1 (Digital Friday/Process)

Today is Digital Friday at Once a Day Marketing™ and we are starting a two-part series that highlights our 7Cs of Successful Inbound Marketing©.

If you are launching or managing a social media campaign, it's important to ensure you address each of the 7Cs which include: Commitment, Customers/Clients, Campaign, Content, Consistency, Capture and Cultivate.  Today we look at the first four components.

Commitment: To be a successful inbound marketer you have to make a firm commitment to your effort.  Inbound marketing delivers results but it doesn't happen overnight.  Benefits begin to accrue immediately but the tipping point will come later.  This means that you have to be committed to allocating the appropriate time and/or financial resources.

Customers/Clients: The great thing about inbound marketing is that you can target existing customers, potential customers and even capture the interest of individuals who were never on your radar.  Think hard about who you want to follow your content and messaging.  This list of candidates will help shape your inbound marketing campaign.

Campaign: Knowing target customers will enable you to develop an inbound marketing campaign and identify which social media channels to leverage for sharing content.  Will it be Facebook, YouTube, Google+, Tumblr, Pinterest, Instagram, Foursquare, LinkedIn, Twitter or one of the plethora of new sites emerging everyday?  You can't keep up on every channel, however, to be successful you don't have to utilize all of them.  Your campaign should use social media avenues that best reach your targets.

Content: Content is king in the social media environment and it is imperative that content be relevant so it will resonate with your audience.  Creating and posting meaningless content is a waste of time, creates clutter, and will be quickly "unfollowed" by your customers.  Appealing content consisting of videos, photos, blogs, text messaging, etc., will be followed, shared, liked, re-tweeted, commented on, and easily discovered through search engines.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Exploring Social Media Marketing–Instagram Video (Digital Friday/Promotion)

Today is Digital Friday at Once a Day Marketing™ and we are sharing another installment in our series Exploring Social Media Marketing which looks at the increasing popularity of Instagram video for businesses.

As we have previously discussed, Instagram is a social networking community that allows users to share life’s moments with a simple photo or short video.  In a recent blog on marketingeye.com, Mellissah Smith observed that, since its acquisition by Facebook last year, Instagram video is quickly taking market share away from Vine.

Many companies, including Nike and Starbucks, have been using Instagram for soft branding and advertising.  In recent weeks Instagram announced that it will be including advertising in photo/video sharing.  No doubt many more companies will be including it in their marketing plans.

If you are considering using video for branding and advertising, Instagram may be a good fit.  Advantages include longer videos (15 seconds vs. 6 seconds for Vine) and filter capability.

Instagram is great way for a business to reach customers, especially if the product has visual appeal such as food or clothing.  15 seconds is enough time to multiple images and a short, compelling message that will resonate with your audience and add up to a great customer experience.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Creating Apps Customers Will Love (Digital Friday/Product)

Today is Digital Friday at Once a Day Marketing™ and we are discussing smart phone and tablet app development for your business.  Both Apple and Google claim more than 800,000 third-party programs available for iOs and Android platforms.  That's a lot of choices for mobile users.  Despite all this product selection, how many apps do consumers actually use on a regular basis?

I tend to seek out three apps over and over again.  The reason: I love these apps.  Each provides me with instant access to my favorite content and is very easy to navigate.

As you consider developing an app for your target customers, strive to create a program they will not just like but absolutely love.  Although not a simple development goal, the more users enjoy a rewarding experience accessing your content, the more they will seek out your mobile application and affording you the ongoing opportunity to brand and market your product or service.

When it comes to differentiating your app from all the others, creating a strong bond between your customers and product will encourage a regular usage pattern and fend off the competition.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Blurring the Line Between Marketing and Journalism (Digital Friday/Promotion)

Today is Digital Friday at Once a Day Marketing™ and we are discussing an emerging trend referred to as Native Advertising.

A recent New York Times article describes Native Advertising as an advertisement in the guise of journalism, displaying the same characteristics of the site on which it is found.  This form of advertising is appearing in such publications as Forbes and The Atlantic.  It is also known as sponsored content.

Although generally labeled as advertising, it may garner more attention than an online or traditional advertisement.  We recently read an “article” in Forbes twice before realizing it was sponsored content.  The up side is that a marketer is potentially increasing reach.  The downside is that sites and publications run the risk of alienating their readers.

If you are going to place sponsored content for your business on other sites, the approach you take should enhance awareness but not at the expense of diminishing your brand in the eyes of followers.  Partner with the sites to ensure you don't mislead and it is clear who is authoring the content.

On the reverse side, if you are accepting sponsored content for your site be sure to review it carefully and label it accordingly.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Marketing and Branding with Hashtags (Digital Friday/Pomotion)

Once a Day Marketing™ featured video blog: Using Twitter Hashtags

Today is Digital Friday at Once a Day Marketing™ and we are discussing marketing and branding using Hashtags.

Hashtags are created by adding the pound sign (#) in front of a word or name.  It is used to search words, letters, phrases or even other symbols related to a specific topic.  The use of Hashtags became popular on twitter and their use has since been extended to numerous other social media sites including Facebook, Instagram and tumblr to name a few.

The hashtag groups items by theme so people can search for particular interests.  For example, search #MLB for items related to Major League Baseball or #HomeDepot for items talking about the store.

Great reasons to use hashtags include easily allowing customers to find your company, brand or latest offers.  Hashtags continue bring together conversations using your tag(s) for as long as there is interest, without any intervention or additional work by your company.  Hashtag are easy to create and simple to attach to messages you are already sending via social media.

As with all messages sent via social media there is an opportunity for people to share negative feelings and experiences about your brand or product.  Ensure your marketing action plan address your business’ response to this kind of publicity.

Hashtag Tips
-   Create something unique but not so unusual that no one will find or remember it
-   Share a relevant and compelling message that will resonate with your customer
-  Choose your social media channels carefully, # may generate more interest on one site over another
-   Don’t align with people or events that will draw negative publicity
-   Use caution when sharing messages received from the marketplace in your own space

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Social Media for the Baby Boomer Market (Digital Friday/Promotion)

Today is Digital Friday at Once a Day Marketing™ and we are discussing where to focus your social media marketing campaigns to reach the Baby Boomer Generation.

The Baby Boomer Generation is generally considered to be adults born between the 1946 and 1964. They represent a wealthy market with $2.3 trillion in spending power on an annual basis, ten times the spending power of Gen Y.  According to AARP top Baby Boomers social media sites are Facebook, MySpace, Twitter and LinkedIn.

Baby Boomer Fast Facts (babyboomer-magazine.com)

 

-          Population of 80 Million
-          Account for 40% of consumer demand
-          Control 70% of the net worth of American households ($7 trillion)
-          Have more discretionary income than any other age group
-          Many are empty nesters and grandparents

A business that is interested in reaching the Baby Boomer audience should ensure they are providing products at good value along with great customer service.  Adding an E-tailing component to your website as well as distributing your message via social media channels like Facebook and twitter will allow customer to better engage with your brand.

Many Boomers are using e-mail, smart phones and shopping online.  If you plan to target the Baby Boomer market, integrating social media into your campaign will be a great complement to your transitional marketing and increase your overall reach.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Reaching the Gen Y Market (Digital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we are discussing where to focus your marketing campaigns to reach the Generation Y audience.

Generation Y are generally considered to be young adults with birthdays between the 1980s and early 2000s, spending about $200 billion annually.  According the GenerationY.com communication is key for this group.  However, it has to be via their preferred means.  Facebook or e-mail messages will elicit a quicker response than a more traditional phone call.

Generation Y fast facts (source: theechoboom.com):

-          Population of 80 Million (larger than Baby Boomers)
-          34% are Black, Hispanic or Asian or Native American
-          1 in 4 live in single parent households
-          75% have working mothers
-          Highest level of education compared to previous generations

A business that is interested in reaching the Gen Y audience, also known as "Millennials," should craft a creative and authentic message that will capture the interest of this young, educated group.  Focus distribution on the social media channels like twitter, instagram, facebook and vine.  Ensure you message is delivered consistently; Gen Yers tend to be less brand-loyal than their parents.

If you plan to target the Gen Y market, integrating social media into your campaign will increase your chances of success.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Is Your Web Design Responsive? (Digital Friday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we taking a quick look at responsive web sites.

If you are already providing a responsive web experience for your site visitors, pat yourself on the back.  On the other hand, if you are wondering what a responsive web site is then this blog is for you.

According to Wikipedia, Responsive Web Design (RWD) is a web design approach for crafting sites that provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

From a user perspective this means that no matter what kind of device they use to access web content, a site automatically reconfigures to accommodate the screen size.  A responsive design enables the user to easily see and access information without having to scroll across large images and pages of text.  This type of site provides a pleasurable web experience for customers and favorably impacts a brand.

If your existing web presence isn't responsive, you should seriously consider revamping the site to ensure that you offer this feature to enhance your customers' experience in the future.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Exploring Social Media Marketing - Snapchat (Digital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we continuing our series Exploring Social Media Marketing with a discussion of Snapchat and whether or not it is a good fit for your marketing campaigns.

Snapchat is a mobile application for photo sharing.  The app allows users to take photos and short 10 second videos (Snaps) and add text/enhance the image with tools provided.  Images are then sent to specified recipients.  Users are able to determine the length of time a snap can be viewed, 1-10 seconds, before it is no longer available.

There are approximately 8 million Snapchat users across the US; many in their teens to early twenties with a growing 40+ audience.  The key difference between the Snapchat app and other video sharing apps is that the snaps disappear. 

A business that chooses to use Snapchat might create photos and videos with short captions about their products.  A brand may also use it to send a message to their audience about sales or specials at their store or restaurant, etc.  As with many social media applications, creativity is the critical element in developing and sharing compelling messages that will resonate with your audience.

Consider adding Snapchat to your marketing toolkit when you would like to create a temporary message that will benefit your brand, especially if you are targeting a younger audience.

Snapchat is another social media tool you can leverage to get your marketing message out.  When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Exploring Social Media Marketing - Vine (Digital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we continuing our series Exploring Social Media Marketing with a discussion of Vine and whether or not it is a good fit for your marketing campaigns.

Vine is a mobile application acquired by Twitter in 2012.  The app allows users to create and post six second video clips along with a description, location and category.  Posts can be shared on Vine, Twitter and Facebook simultaneously.  Users are able to create a profile, search and follow / be followed by others.  In 2013 Vine has become the most used video sharing application in the market.

While available demographics are slim, Vine users tend to be younger.  They are migrating away from Facebook, Instagram and other platforms that have been discovered by their parents.

Lowes home improvement stores and GE are just a couple of brands already using Vine.  Car makers are also incorporating it into their advertising.

A business leveraging Vine might create various clips around the use of their products accompanied by brief descriptions.  As with many social media platforms, creativity is the key element in developing and sharing compelling messages that will resonate with your audience.

Vine Fast Facts (source mediabistro.com7/30/13)

·         Vine has 14 million users across the US

·         5 Vines are tweeted every second

·         Most traffic between 10 -11 am

Consider adding Vine to your marketing toolkit if your desire is to create an image for your brand and sell with and indirect approach and also if you are targeting a younger audience.

Vine is another social media tool you can leverage to get your marketing message out.  When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™.  All rights reserved.

Exploring Social Media Marketing - Instagram (Digital Friday/Promotion)

Once a Day Marketing™ featured video blog: 5 Social Media Predictions

Instagram is a social networking community that allows users to share life’s moments with a simple photo or short video.  Currently, the Instagram app is available only for mobile devices (e.g. iPhone, Android).

Once an account is created, users establish a profile and choose who is able to see their photos and videos.  Captured images and video can be enhanced with filters, captions and comments prior to sharing.  Users are also able to follow those they are interested in and Like the posts of others.  Instagram employs hashtags to enable users to easily search site content.

A business leveraging Instagram should post timely and relevant items that align with customers’ interest.  Ensure the hashtag is specific to enable your target audience to find you.

Instagram Fast Facts:

 

·         Launched in October 2010
·         130 million monthly users
·         50% of users outside of the USA
·         16 billion photos shared
·         1 billion likes daily
·         45 million photos per day

Instagram is another social media tool you can leverage to get your marketing message out.  When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.