Hello, I’m Jim Glover, That Branding Guy, for Oncea Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing with the owner of a
school who teaches skateboarding safety.
Joining us
on the show was Joe Lehm – Founder of Santa Fe Skate School, dedicated to teaching
kids safe skate boarding. John has been involved in skate boarding since 1969
and has seen the evolution of the equipment from steel and clay wheels to
becoming an Olympic sport in 2020. As gear evolved so did the terrain and
safety equipment.
Joe was
inspired to start Santa Fe Skate School in 2000 when he was enjoying the new
Los Altos skate park in Albuquerque practicing skateboarding safety and wearing
protective gear. There he was approached by adults and youngsters asking for
advice and wanting to know how to learn safe skate boarding. This demonstrated
the need for instruction in the community and Joe started the Santa Fe Skate
School in Santa Fe in 2003.
Santa Fe
Skate School has a large teaching area with ramps and a pro shop where they
build boards customized to each rider. There is also a display of antique skate
boards used to teach the history of the sport that parents and grandparents (former
sidewalk surfers) delight in seeing.
One of the
differentiator of SFSS is that Joe certifies instructors. It is generally
thought that in the extreme sports participants learn on their own through
practice and peer interaction. Joe finds that this omits the fundamentals of
techniques essential to building strong skills. SFSS also has a curriculum that
they teach in a specific order.
To get the
message out about Santa Fe Skate School, Joe uses Facebook and Instagram, lists
SFSS under activities for kids on SantaFe.org which attracts visitors and is
also listed as an activity with Meow Wolf. Joe is aware that the younger
generations share their activities extensively on social media and by provide
them with a great experience, this is word of mouth advertising is essential.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.
© 2018 Once a Day
Marketing™. All rights reserved.
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