Add Pizzazz to Your PowerPoints (Action Wednesday/Physical Evidence)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Action Wednesday and we are talking about how to add pizzazz to the powerpoint presentations you use when you are speaking in a public setting.

Powerpoint presentations are still a very popular way to share information about your company, brand, products or services.  However, not all presentations are created equal.  I’ve seen many that are bland.  It’s very important from a branding perspective for you (or someone in your organization) to enhance your presentation because it is a visual queue and a reflection on your brand.

Here are a few ideas I recommend you consider when you are preparing your next set of powerpoint slides.  First take into account who your audience is and create compelling content that aligns with their interests.  Next, don’t fill your slides with text.  Express your topic in a few words, then share the rest of the information verbally.

Content should be visually appealing.  It’s not just about what you are saying but also what your audience is seeing.  If necessary, engage a graphic artist to create compelling images.  Consider enhancing the physical presentation through animation.  Powerpoint contains powerful tools that allow you to move objects around.  Don’t use this feature for the sake of moving those objects around, do use it to enhance a point you want to emphasize with the audience.

Lastly, integrate such things as audio, video or links to the internet.  All of these elements will make your presentation much more engaging for your audience.

Benefits associated with adding a little bit of pizzazz to your powerpoint include audience appreciation, positive reflection on your brand and creation of favorable impressions in the minds of the audience.  It may result in more speaking engagements if that is your goal.  You will also have a good deliverable to share on slideshare.net or other sites to create brand awareness, allow potential customers to find you and potentially obtain new leads.

That concludes Action Wednesday.  Join us tomorrow for Recon Thursday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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