Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday when I often like to introduce you to trends on the digital horizon. The trend we will be discussing now is called Mobile Visual Search or MVS.
I am sure you are already familiar with Quick Response (QR) codes. Those are the two dimensional, square black and white bar codes that you may see on an advertisement in a magazine or perhaps in a store window. When scanned with a smart phone they will provide information or take you to the advertiser website.
QR codes are not a solution for all needs and there have been concerns with them. It has been reported that unexpected items embedded in a QR code can forward users to the wrong place and/or result in security issues.
The new trend emerging in the market right now is something called MVS – Mobile Visual Search. Using new technology, it allows a user to take a photo with their smart phone camera of practically anything and recognition software and other intelligence is utilized to send back interesting content related to item photographed.
There is also an image recognition application called Google Goggles that allows a smart phone user to snap a photo of a landmark or a book to obtain additional information.
In the future you will be able to leverage this technology to obtain information about practically anything. It might be the face of a friend, the store front of a shop you are going into or a product that you like. The applications will be sophisticated enough to take that input, whatever it may be, and provide remarkable content linked to whatever it is that you photographed.
As a marketing and branding guy I find this absolutely fascinating. I think we are going to see huge amounts of MVS in the future. I want you to begin thinking about it. Is there an application that you can deploy to enable your customers to photograph your product to obtain all sorts of wonderful content about it? It’s on the horizon, if you begin developing your strategy now you may get a jump on your competition.
That concludes Digital Friday. Do your best to join us next week. If you need any branding or marketing support, please contact us to discuss an online or onsite service engagement. You can always find that information at the end of this video. I'm Jim Glover, That Branding Guy, for Once a Day Marketing™ and we will see you next time.
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