Once a Day Marketing™ featured video
blog: Product Demonstrations Work
Hello,
I’m Jim Glover, That Branding Guy,
for Once a Day Marketing. Today
is Action Wednesday and we are
looking at the importance of demonstrating your product or service.
We are a visual
society. We like to see and experience
things first hand.
In my
opinion, demonstrations are an effective way to create interest in your brand
and drive sales. For a physical product,
you can hold demonstrations so customers can see your product being used. For a service based product such as software,
your sales force can focus on the features and capabilities of the software
when they are demonstrating usage to potential customers.
Additionally,
social media/inbound marketing can be leveraged to provide demonstrations. When potential customers visit your website or
smart phone app they are interested in what you have to sell. This is a great chance to show off how well
your product works.
For Action Wednesday, discover new ways to
demonstrate your product or service. You'll
find it's a powerful way to enhance the customer experience and generate additional
sales.
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