Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital
Friday and we are going to take a quick look at the importance of search
engine optimization or SEO.
Search
engine optimization allows your company, brand or product to be quickly and
easily found online through search engines such as Google and Yahoo! It is essential that your SEO be maximized to
ensure your products are being seen by potential customers.
Your
competition and other companies are continuously staking out their online
turf. You have to ensure that you have a
presence to compete with them. If the
search engines don't find you or you come up on page 7 of the search, potential
customers won't find you either.
In today's
world, a company that has an inferior product but great SEO will probably beat
out a superior product with poor SEO because potential customers locate the
inferior product more easily online. If
a brand wants to remain competitive it has to be visible through SEO.
For Digital Friday, evaluate your SEO. If you aren't coming up page 1 on the search
engine, work toward identifying solutions that will enhance your SEO to become
a powerful tool to drive traffic to your brand.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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