Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how to build a great marketing team.
In his book The Five Dysfunctions of a Team, Patrick Lencioni describes the factors that hinder outstanding team performance. We thought it would be fun to flip that around and discuss the five characteristics that make a great marketing team.
Let’s
take a look at each one of the elements in Lencioni’s model. The first is trust. An environment that
promotes trust is one in which team members will be able to take risks, ask for
help and be given the benefit of the doubt.
Second is conflict. Teams need some amount of conflict to generate
engaging conversation when brain storming new ideas and discussing critical
topics.
Next
is commitment. All team members should be on the same page,
align with the goals and move forward without hesitation. Fourth is accountability. This factor is
a very important to success. Ensure team
members are accountable for their tasks. Apply pressure on them to follow through to
completion if necessary.
Lastly
is attention to results. All team members should be goal driven and
able to deliver on their assigned tasks.
Trust,
conflict, commitment, accountability and attention to results; these are the
five factors of a great team. Focus on
pulling together individuals with these skills. Start by selecting one characteristic that you
think is the most important to begin working on to improve your team. If you spend time working hard to build your
team, you are going to have great marketing results in the coming years.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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