Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are talking with Santa Fe clothing manufacturer Sense.
On our radio
show Ask Those Branding Guys, we spoke
with Robin Beachner, founder and CEO of Santa Fe based Sense clothing company. Sense is focused on providing high quality
clothing made in the USA along with great customer service. Social responsibility is also part of the
Sense mission. The name Sense is derived
from their concept of clothing that makes sense.
Glover
shared that Robin should continue to promote these compelling aspects that
differentiate the brand and may want to consider tailoring messages to specific
sub-groups such as those to whom “made in USA” or “socially responsible” would
appeal since they do not necessarily overlap.
A branding
challenge has developed for Sense prompted by the move away from traditional
advertising. Creative energy is now
being directed into photo shoots to better show off the clothing itself. Beachner is considering how best to use these
images. Glover suggested short videos on
such social media channels as Instagram or Vine to capture the power of
referrals from existing customers.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once
a Day Marketing™. All rights reserved.
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