Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing branding with Santa Fe auto dealership Beaver Toyota Scion.
On our radio
show Ask Those Branding Guys, we spoke
with Jerry May, Sales Manager at Beaver Toyota Scion, about defending their
market share and staying top-of-mind with customers and prospective customers
through saturating the market place with advertising.
Glover asked
May why Beaver Toyota Scion is so successful at maintaining their outstanding
market presence. May replied that radio
and television are their most successful advertising channels for creating
awareness as long as the message is shared consistently; then delivering on
that brandline promise of “We’re Gonna Wow You.”
At Beaver
Toyota the team strives to exceed customer expectations for price, value and
service. Employees are treated well and
this is reflected in how they respond to customers. According to May, buying the vehicle is where
the customer experience really begins
May’s top
tips for successful advertising are to be prepared for customers when they do
come in and empower employees to make decisions at some level to enable them to
wow their customers.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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