Once a Day Marketing™ featured video blog: Preselling Solutions to Your Customers
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing pre-selling solutions to your customers.
Pre-selling means offering a solution to your customers before they ask for it. The solution is essentially the unique mix of products and services you offer. Your target audience may be any customer, however, you should design a potential solution tailored to each customer individually.
Once you have developed a proposal, approach them in anticipation that they will be intrigued with your solution and allow you to make a presentation. To be successful at proactively selling solutions you should have a thorough understanding of your customer; who they are as well as their goals and aspirations.
Approaching the customer may be the most difficult part. Be proactive. Knock on their door and let them know you have an idea that you think they will love.
You probably won't bat a thousand on your preselling efforts. Success rates will vary widely. Mine have been in the middle of the road, perhaps fifty-fifty. If you really think smartly and provide a good idea to that potential customer, there is a chance you will capture new business.
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