According to
the Interbrand Best Global Brands survey, Apple is now the world's most
valuable brand. Coca-Cola, which
maintained the No. 1 ranking for 13 consecutive years, fell to No. 3. Google, which was 4th in 2012, is now No.
2. Rounding out the top spots are
Microsoft and IBM at 4 and 5.
It's
important to understand that every brand has value. The more readily a brand is recognized in the
market by customers and potential customers, the higher its strength and
status. When a brand is also known for
providing a unique and compelling product or service that the market craves,
valuation soars. Based on this ranking,
Apple, Google, Coke, Microsoft and IBM are really delivering on their brand
promises.
How valuable
is your brand? By utilizing the 7Ps of
Marketing and making a commitment to enhance your brand every single day, the
value of your brand will certainly rise.
And so will your profits.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once
a Day Marketing™. All rights reserved.
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