Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are talking about branding a specialized business.
On our radio
show Ask Those Branding Guys, we spoke
with Abby Bordner of Santa Fe based Relationship Based Parenting. Abby is family educator and speaker and, with
this new business, is on a mission to share what she has learned with other
parents.
Relationship
Based Parenting is built on the concept that kids thrive in positive
relationships, primarily with parents and care-givers. Bordner shares that all parents want the best
for their kids, regardless of their economic status and her passion is around
providing education to parents seeking to improve their parenting skills.
Bordner is
creating brand awareness for Relationship Based Parenting through building
lists of current and former clients as well as interviewing new participants
through tele-summits. Abby developed her
tagline “Raising Compassionate Kids through Healthy Relationships” based on
parent feedback obtained through surveys.
Glover
observed that Abby may want to consider modifying the Relationship Based
Parenting website to leverage the deep emotional bonds that could be created
with clients due to the powerful nature of the subject matter.
Bordner’s
biggest challenging is being in a market where so much information is
available. Glover indicated that this is
why she should ensure that she differentiates and sets Relationship Based
Parenting apart from the crowd.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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