Capturing Mindshare for Your Brand (Recon Thursday/Positioning)

Once a Day Marketing™ featured video blog: Being #1 in the Minds of Your Customers

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Recon Thursday and we are discussing your brand being #1 in the minds of your customers.

Quickly name a top cola brand.  Did you think of Coke or Pepsi?  Now name a leading tooth paste brand.  Did you recall Crest and Colgate?  These brands work hard to ensure you have top of mind for their products when making a cola or toothpaste purchase.

Just like Coke and Crest, you want to ensure your customers recall your product or service when they are making a purchase decision.  That's mindshare.  And the more mindshare you create the more market share you will capture.

For Recon Thursday, consider what differentiates your brand from your competition and make sure your target customers clearly know these benefits.  Develop strategy and compelling and consistent messaging to reinforce this dramatic difference to establish your desired top of mind.  Don’t forget, once you set expectations you are going to have to consistently deliver on that brand promise.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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