If you are
launching or managing a social media campaign, it's important to ensure you address
each of the 7Cs which include: Commitment, Customers/Clients, Campaign,
Content, Consistency, Capture and Cultivate. Today we are
reviewing the final three components.
Consistency: Once you've developed a social media presence be sure to keep followers engaged by sharing a consistent stream of content and messaging. There is a fine line between the appropriate amount of content distribution and over saturation; however, the important factor is to be consistent. Consistency will maintain your brand top of mind and grow your online community.
Capture: Once your inbound marketing is
launched, you will generate followers.
These might be LinkedIn connections, Twitter followers, YouTube
subscribers or Facebook fans. Regardless
of who they are or where they come from it's important to capture these leads
for future branding and marketing efforts.
Your social media campaigns are designed to build your brand and your
business.
Cultivate: The final "C" is often
overlooked in inbound marketing campaigns.
Don't make the mistake of spending all your time creating and
distributing your planned content and messaging. When a follower shows interest in your
company, brand or product respond quickly.
Reply to requests for information promptly. When customers order a product, ship it
immediately. If an issue arises, be sure
to resolve it. You can also be proactive
and initiate dialogue with your new contacts.
Social media is a two-way street and your contacts/followers are
interested in developing new business relationships as well.
The secret to mounting a successful
inbound marketing campaign is to make sure you address all the 7Cs and allocate
appropriate resources as needed. It
takes time but you will see results.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once a Day Marketing™. All rights reserved.
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