Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action
Wednesday and I am starting a two part series relating my passion for
hiking to reaching your marketing goals.
When
planning a hiking trip, trail maps are available depicting very clearly defined
routes to the top of the mountain.
Taking a clearly marked trail to the top of Santa Fe Baldy, one of my
favorite hikes, makes it is very evident which path to follow.
The trail
map is similar to your marketing plan and the goals you a want to reach, if you
stay on that path you are going to get there; if you deviate you may experience
something unexpected. Once off the trail
you don’t know what you are going to run into.
It is less risky and will consume fewer resources to make the summit
when you know exactly where you are going.
The defined
path approach is definitely the conservative way to go when you want to reach
the summit or your marketing goals.
Tomorrow in Part II we will talk about going off trail and reaching the
summit in a slightly different way.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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