Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are discussing the history and branding of the fictional
character Rambo.
On our radio
show Ask Those Branding Guys, we spoke
with author David Morrell, master of the high action thriller, who created the
Rambo character in his novel "First Blood". Morrell discussed where the name for Rambo
originated and the history of maintaining the brand over the past 40
years. He also shared his latest efforts
to brand and market his new novel "Murder as a Fine Art". Morrell noted that use of social media is now
a key requirement for writers to publish and distribute their stories.
Ask Those
Branding Guys also chatted with Bill Zunkel, owner of Tea Chileno, branding a
new tea that's made with genuine New Mexico Hatch red chili and Rooibus from
South Africa. We discussed the
challenges of the existing naming convention and explored a new name "Bush
Fire Tea".
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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