A Brand is Simply Everything (Smart Monday/Positioning)

Once a Day Marketing™ featured video blog: A Brand is More Than a Product

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Smart Monday and we will look at the elements that comprise a brand.

Many people think a brand is a product.  They consider the qualities or attributes of the product and its uses and conclude this is the brand.  On the other side of the continuum some believe a brand is a symbol like a logo or a slogan.

A brand is a whole lot more.  It’s the personality of the company, the emotion it invokes in customers, the implied benefits of the product as well as the brand - customer relationship.  In reality, a brand is simply everything related to a company and its product or service.

Keep all of these aspects in mind and you will continue to enhance the stature and strength of your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
 
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