Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are discussing the branding of a New Mexico personal care
products company.
On our radio
show Ask Those Branding Guys, we spoke
with Lew Seebinger, owner of Seebinger Hemp, who is rolling out a line of
premium hemp body care products.
Seebinger’s unique, proprietary formula containing hemp and other
essential oils sets them apart from the completion. That Branding Guy advised Lew to share his
company’s store and unique selling proposition consistently to firmly establish
the brand.
Glover also
noted that there are two distinct target customer audiences. One who is already familiar with the benefits
of hemp products and another that will require education. Two different approaches will be needed. Seebinger is focusing on the benefits of his
products to add to brand recognition and also building a distribution network
for his products.
Jan
Zimmerman, author of Web Marketing for Dummies, joined the conversation with Ask Those Branding Guys and reminded
the audience that web marketing is an extension of traditional marketing and is
no longer an option. A web presence is
imperative to brand identity. Jan feels
that branding may be more important than SEO because of top of mind recognition
and the fact that search engine algorithms are more complex than ever.
Jan shared
advice that, when it comes to social media marketing, you can’t do it all. Know your audience whether it’s business to
business or directly to the consumer.
Then identify the social media channel(s) you plan to use. In the case of Seebinger Hemp, Jan suggested
sites that sell personal care products or even beauty blogs to reach target
customers.
Zimmerman
and Glover remind listeners that there is a down side to social media
marketing. Be cautious, negative
publicity will detract from you brand.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once
a Day Marketing™. All rights reserved.
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