Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the challenges of branding a new business paradigm and the importance of "elationship".
On our radio
show Ask Those Branding Guys, we spoke
with Dr. Nicholas Vitalari, thought leader and author of The Elastic Enterprise. Vitalari,
who has been consulting with Fortune 500 companies throughout his career, observed
that some leading companies such as Google, Apple and Caterpillar were able to
grow their businesses even during hard economic times. He wondered why. His book The
Elastic Enterprise answers that question.
Hint: these companies have embarked on the elastic journey to eliminate
corporate rigidity.
Ask Those Branding Guys also spoke with
Vincent Wright, leading networker and brandergist. His company Brandergy.com, is a branding hub
for top business professionals. Wright
shared the importance of networking and defined "elationship", a term
he coined to inspire professionals to strive for business relationships to be
more than just networking but to bring joy and elation to both parties.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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