Exploring Social Media Marketing - Instagram (Digital Friday/Promotion)

Once a Day Marketing™ featured video blog: 5 Social Media Predictions

Instagram is a social networking community that allows users to share life’s moments with a simple photo or short video.  Currently, the Instagram app is available only for mobile devices (e.g. iPhone, Android).

Once an account is created, users establish a profile and choose who is able to see their photos and videos.  Captured images and video can be enhanced with filters, captions and comments prior to sharing.  Users are also able to follow those they are interested in and Like the posts of others.  Instagram employs hashtags to enable users to easily search site content.

A business leveraging Instagram should post timely and relevant items that align with customers’ interest.  Ensure the hashtag is specific to enable your target audience to find you.

Instagram Fast Facts:

 

·         Launched in October 2010
·         130 million monthly users
·         50% of users outside of the USA
·         16 billion photos shared
·         1 billion likes daily
·         45 million photos per day

Instagram is another social media tool you can leverage to get your marketing message out.  When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Using Coupons to Benefit Your Business (Recon Thursday/Price)

Once a Day Marketing™ featured video blog: Being Smart with Coupons

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Recon Thursday and I am going to share my thoughts on trends in coupons, which seem to be everywhere these days.

Numerous types of coupons are available in newspapers, online, directly from merchants, etc.  Daily deal websites such as Groupon offer discounts for local and national companies.  Groupon enables businesses to market discounts to broad audience.  The question is, should they?

The proliferation of coupons and product discounts has created a coupon culture among consumers.  This is a pitfall for small businesses when they rely on coupons as a means of driving traffic.  However, there is a right place for coupons in your marketing strategy, such as introduction of a new product.

At Once a Day Marketing™ we encourage you to brand and market what makes your product unique in the minds of your customers.  A coupon is a pricing strategy.  Extensive use of coupons may create an expectation on the part of your customers for a discounted price.  This results in moving your product on price rather than the value proposition that you offer, which is the reason you are in business.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Cultivating Your Business Relationships (Action Wednesday/People)

Once a Day Marketing™ featured video blog: Cultivate Business Relationships

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today’s discussion about cultivating and nurturing business relationships was inspired while working in my garden.

In Santa Fe it’s a bit of a challenge to grow the perfect garden.  There is not much water and the soil is poor.  To make the plants thrive, you have to feed the soil and the soil will feed the plants.

A similar concept applies to developing and nurturing business relationships.  If you create a strong foundation and add the right ingredients, you will grow strong ties.  And that is what building relationships is all about.

Your assignment for Action Wednesday is to begin working in your relationship garden.  First determine the new relationships you would like to establish.  Leverage networking and business contacts, LinkedIn, Twitter and Facebook for opportunities to identify potential new relationships.

Next design your own plan to create a solid foundation for relationship building.  Then seek out each relationship and nurture it.  Ensure it has the opportunity to grow strong by providing enough time, attention and follow through.

If you spend time cultivating and nurturing relationships you will accrue benefits for your business.  Relationships may grow quickly or slowly, but eventually they will generate new revenue, partnership and other great opportunities for your business.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Exemplary Branding of a National Bank (Strategic Tuesday/Positioning)

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a National Bank

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday and we are discussing the exemplary branding of a national bank.

On our radio show Ask Those Branding Guys, we spoke with Jillian Bartley, marketing director of Los Alamos National Bank.  LANB is one of the top banks in New Mexico with offices in Los Alamos, Santa Fe and Albuquerque and the first bank in the country to win the Malcolm Baldrige Award, a strong indicator of the LANB's dedication to quality and process.

Bartley noted that the bank's brandline "creating a better way" is not just a slogan but a commitment by employees throughout the company to continuously deliver on the brand promise.  Bartley added that as a local bank, LANB works hard to support a vast array of community activities and maintain a strong presence in the market place.  Ask Those Branding Guys praised the bank's exemplary customer service provided at its branches.

Curt Cuscino, principle with HypeLife Brands, returned to the show to discuss Gen Y, the growing market segment of 19 to 33 year olds.  Cuscino referred to this group as Millennials.  HypeLife Brands is an expert at lifestyle marketing and targeting this emerging category.  Cuscino shared some of the latest usage trends by Gen Y including their propensity to use photos and video in mobile apps like Instagram and Vine.  Cuscino also noted that Millennials seek authenticity in message and products.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
 
© 2013 Once a Day Marketing™.  All rights reserved.

Inspiring Customer Loyalty (Smart Monday/Promotion)

Once a Day Marketing™ featured video blog: Building Customer Loyalty Programs

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Strategic Tuesday and we are looking at rewarding your loyal customers.

In today’s competitive market place you are working hard to land every customer that patronizes your business.  Are you working as hard to reward loyal customers who continuously seek out your product?

There are many ways to thank repeat customers for their business.  In a formal system you keep track of the transactions for each customer and base rewards on activity.  Customers may earn points they can redeem for merchandise, discounts, free hotel rooms or other premium related to your business and that aligns with the customers’ interest.

An informal system is a less complicated such as a stamp card from a local restaurant.  After the customer presents it to be stamped for a specified number of meals, they are rewarded with a free meal.

A well thought out customer loyalty program will ensure your customers feel appreciated.  The reward you offer should be something the customer will value such as the examples cited above.  In exchange they will be loyal and have a greater appreciation for your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Exploring Social Media Marketing – Tumblr (igital Friday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Digital Friday and we continuing our series Exploring Social Media Marketing with a discussion of Tumblr and whether or not it is a good fit for your marketing campaigns.

Tumblr is a blog platform for self-expression and celebrating creativity where users post video, audio and text content.  Like Pinterest and Twitter, users may follow blogs using hashtags.  There are numerous brands on Tumble today including GE, Rebook, Acura, Whole Foods and Ben & Jerry’s ice cream.

A business leveraging Tumblr might create posts around their latest product information, or another topic their customers would be interested in, comprised of text, video, music, graphics or photographs.

Tumblr users follow individuals or businesses that align with their interests and receive posts on their dashboard (home page) from those they are following.  Tumblr users are able to re-blog, comment on or Like the posts of others.  Material posted in Tumblr is on a wide range of subjects and is edgy; you are apt to see strong opinions and the occasional four letter word.

Tumblr Fast Facts

·         Founded in 2007 and headquartered in New York City

·         54 million users

·         70 million posts per day17.5 billion monthly page views

·         42% of traffic is US

·         Available in 12 languages

Consider adding Tumblr to your marketing toolkit if your desire is to create an image for your brand and sell with and indirect approach.  The impact can be text, audio or visual.  Posts can share information about your company or anything else you think your customers would be interested in.  Search capability allows users to find your content.

Tumblr is another social media tool you can leverage to get your marketing message out.  When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.

Taking Your Marketing Off the Beaten Path (Recon Thursday/Process)

Once a Day Marketing™ featured video blog: Off-Trail Marketing Exploration

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Recon Thursday and we are sharing part two of our series on reaching the summit or reaching your marketing goals.  Yesterday we talked about taking the well-defined trail and today we are discussing going off trail.

As I mentioned in yesterday’s blog, taking an established marketing path will enable you to reach the top, however, that route has a few disadvantages.  The fact that everyone else is moving in that direction means you are going to run into a lot of competition along the way

When you go off trial you don’t know what is going to be around the next bend, it could be more risky, additional resources may be required and it may take a little bit longer to reach the objective as well.  One thing is sure; you are probably going to be the only person going in that direction.

The key advantage of marketing off trail is that you will encounter numerous different experiences along the way and will reach a different place than the masses.  When you reach your goal, you are going to be in a completely different location and owning a spectacular view by yourself.  That is a good tack to be taking in the marketing world.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2013 Once a Day Marketing™.  All rights reserved.