Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon
Thursday and we are sharing part two of our series on reaching the summit
or reaching your marketing goals.
Yesterday we talked about taking the well-defined trail and today we are
discussing going off trail.
As I mentioned in yesterday’s blog, taking an established marketing path will enable you to reach the top, however, that route has a few disadvantages. The fact that everyone else is moving in that direction means you are going to run into a lot of competition along the way
When you go
off trial you don’t know what is going to be around the next bend, it could be
more risky, additional resources may be required and it may take a little bit
longer to reach the objective as well.
One thing is sure; you are probably going to be the only person going in
that direction.
The key
advantage of marketing off trail is that you will encounter numerous different
experiences along the way and will reach a different place than the
masses. When you reach your goal, you
are going to be in a completely different location and owning a spectacular
view by yourself. That is a good tack to
be taking in the marketing world.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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