Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are discussing the exemplary branding of a national bank.
On our radio
show Ask Those Branding Guys, we spoke
with Jillian Bartley, marketing director of Los Alamos National Bank. LANB is one of the top banks in New Mexico
with offices in Los Alamos, Santa Fe and Albuquerque and the first bank in the
country to win the Malcolm Baldrige Award, a strong indicator of the LANB's dedication
to quality and process.
Bartley
noted that the bank's brandline "creating a better way" is not just a
slogan but a commitment by employees throughout the company to continuously deliver
on the brand promise. Bartley added that
as a local bank, LANB works hard to support a vast array of community
activities and maintain a strong presence in the market place. Ask
Those Branding Guys praised the bank's exemplary customer service provided
at its branches.
Curt Cuscino,
principle with HypeLife Brands, returned to the show to discuss Gen Y, the
growing market segment of 19 to 33 year olds.
Cuscino referred to this group as Millennials. HypeLife Brands is an expert at lifestyle
marketing and targeting this emerging category.
Cuscino shared some of the latest usage trends by Gen Y including their
propensity to use photos and video in mobile apps like Instagram and Vine. Cuscino also noted that Millennials seek
authenticity in message and products.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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