Hello, I’m Jim Glover, That
Branding Guy, for Once a Day
Marketing™. Today is Digital Friday and we continuing our
series Exploring Social Media Marketing with a discussion of Tumblr and whether
or not it is a good fit for your marketing campaigns.
Tumblr is a blog platform
for self-expression and celebrating creativity where users post video, audio
and text content. Like Pinterest and
Twitter, users may follow blogs using hashtags.
There are numerous brands on Tumble today including GE, Rebook, Acura,
Whole Foods and Ben & Jerry’s ice cream.
A business leveraging Tumblr might create posts around their latest
product information, or another topic their customers would be interested in,
comprised of text, video, music, graphics or photographs.
Tumblr users follow individuals or businesses that align with their
interests and receive posts on their dashboard (home page) from those they are
following. Tumblr users are able to re-blog,
comment on or Like the posts of others. Material
posted in Tumblr is on a wide range of subjects and is edgy; you are apt to see
strong opinions and the occasional four letter word.
Tumblr Fast Facts
·
Founded in 2007 and headquartered in New York
City
·
54 million users
·
70 million posts per day17.5 billion monthly
page views
·
42% of traffic is US
·
Available in 12 languages
Consider adding Tumblr to your marketing toolkit if your desire is to
create an image for your brand and sell with and indirect approach. The impact can be text, audio or visual. Posts can share information about your
company or anything else you think your customers would be interested in. Search capability allows users to find your
content.
Tumblr is another social media tool you can
leverage to get your marketing message out.
When determining whether or not to add it to your marketing campaigns,
consider your social media marketing holistically.
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