#1: 25% of Smartphone owners ages 18–44 say they can’t recall the last time
their smartphone wasn’t next to them. As smartphone sales continue to grow, you can
imagine that almost everyone will have their smartphones handy. Takeaway: Make sure all your content and
messaging works on this smaller platform.
#2: Almost half of online customers expect brands to
provide customer service on Facebook, but only 23% provide it. Takeaway: If you aren't providing customer
service access via Facebook you might want to give that feature serious
consideration.
#3: Shelf life of social media links is 3 hours, with
most of the activity transpiring within the first 60 minutes. Takeaway: Frequency of posting is critical to
create more attention and drive traffic.
#4: Women spend 30% more time on social networking sites
than men. Takeaway: You might expect
different levels of customer interaction depending on who your messaging is
targeting.
#5: 70% consumers trust brand recommendations from friends over professional online reviews, consumer online reviews, natural search engine results and information on company websites. Takeaway: Social media provides an easy way for friends to make recommendations on their favorite products and services. Remember it's just as easy to share that they don't like a product or service.
Be sure to keep these five statistics in mind as you mold your future social media marketing.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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