Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and Those Branding Guys―Jim Glover and Dave Hayduk―are reviewing the first year of the radio show.
On our radio
show Ask Those Branding Guys, we reviewed
strategies and advice from the 50 great guests we had on the show this year.
Those
strategies include new location and great loyalty program for local Santa Fe
Mountain Sports. Widmer Brothers Brewing
advised to stay true to the story of your brand and maintain authenticity. Doodlet’s gift shop owner Steve Young noted
how he shares stories behind the locally made artwork that is sold at the
store.
Crisis Management was also a topic discussed on the show. In light of the recent payment data compromise at Target stores this is a timely subject. Stephan Dill’s advice is to be prepared and have a plan to respond. Glover remarked that it is also imperative to take responsibility when unfortunate incidents happen to your business.
Hype Life Brand’s advice to reach Gen Y is to ensure that social media
is integrated with your advertising campaign.
Look for more social media topics on the show next year. Green businesses also hold appeal for a large
audience. Options beyond just “being
green” include becoming a B Corp and telling customers about your socially
conscious approach.
Paulson
Marketing summarized branding in the three key attributes―unique, compelling
and believable. Every brand should
ensure they combine these elements to build a successful brand.
Listen to
the podcast to learn more branding and marketing tips from these exciting
guests on Ask Those Branding Guys in 2013.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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