Maintaining a Portfolio of Marketing Ideas (Action Wednesday/Process)

Once a Day Marketing™ featured video blog: Safekeeping Future Marketing Ideas

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and your task for today is to take action to capture all the really good marketing ideas you have for future use.

If you're like us, new ideas surface all the time.  We even did a blog recently about how to discover new ideas and innovations for your company.  What do you do when you get these ideas?  Are you keeping them in a safe place for future use or implementation?

We have certainly made the mistake of thinking we could remember these good ideas; but the reality is we often forget them.  Now we take those thoughts and capture them in one place.  You should create a location where you can store and evaluate your ideas, prioritize them, implement the good ones and save the others for future use.

Ensure you don't get caught in the trap of always jumping to the new ideas.  This can be a distraction to following the strategic plan which you've already put a lot of thought into.  Instead, re-visit your stockpile of ideas when you are seeking something new.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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