Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and it's time to start thinking about your strategic solutions for next year.
Strategic
planning is critical to the success of your organization. You now have almost two years and 500 blogs of
Once a Day Marketing™ advice under
your belt. It's time to apply these
skills and start developing strategies around your branding and marketing to
implement next year that will enhance the success of your business.
There are
numerous ways to complete strategic planning, however, we want you to start by
asking yourself these questions:
· What tactics have been working for my brand?
· Which channels are generating the awareness my business requires in the marketplace?
· What hasn't been working? Should I modify or eliminate it?
· What is driving bottom line profits?
In the
coming year your goal is to introduce a strategy to enhance your brand or
enhance the bottom line. Determine if
there are new markets you would like to conquer next year as well.
Finally,
create a list of goals and objectives to target in 2014 and continuously
measure how well your marketing and branding efforts are achieving your goals.
Proactively
developing smart strategic solutions for next year is crucial. It establishes a road map to where you want
to go and also gets your team on board.
A well-defined strategy allows you to have benchmark metrics to use in
evaluating the results of the plan.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
No comments:
Post a Comment