Seeking Your Next Big Idea (Recon Thursday/Process)

Once a Day Marketing™ featured video blog: Discovering Your Next Big Idea

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and today is Recon Thursday. Our tag line is “Inspiring Ideas Inside” and we are going to inspire you to find the next big idea for your company.

We can’t stress enough the importance of innovation, it’s critical to everything you do in your company. Next we are going to provide you with a few thoughts around where you can look for the next big idea for your company.

You probably don’t realize it, but that next big idea is right in front of you. Here are some ways to search for it. First, ask your customers; they are knowledgeable about your product and people and they have good ideas to share about how to make your product or brand better.

Next, ask your employees; they are literally in the trenches every day marketing your product and working with customers.  They also will have ideas to enhance your brand.

Then examine your market landscape.  Review what your competition is doing.  Are there any tactics they are using that you can adopt? Also review material from large companies who spend a lot of money and time marketing and branding and see if there is anything you can employee for your company.

Research major trends; there are numerous innovations emerging all over the world which we have discussed on Digital Friday. Is there anything here that your company can take advantage of?

Lastly, use search engines to seek out the 10 best “fill-in-the-blank”. You might search the ten best ideas, trends, innovations or something more specific to your industry, brand or product. As you begin to explore the search engine results; ideas are going to surface that may be a good fit to improve your brand or your product for the coming year.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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