Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are discussing continuing the legacy of a popular brand.
On our radio
show Ask Those Branding Guys, we spoke
with journalist and author of Spider
Woman’s Daughter, Anne Hillerman.
Anne is the daughter of best-selling author Tony Hillerman who was best
known for his mysteries set in the American west. Anne is continuing her late father’s writing and
bringing back some of his most popular characters.
Anne was
inspired to continue with her Dad’s series due to demand from readers for more
stories including popular characters Joe Leaphorn and Jim Chee. Success of her previous book, Gardens of Santa Fe also provided
encouragement.
Anne feels
that the Hillerman brand was popular because of the way he wove his stories
around Navajo characters and accuracy in his depiction of places. The fact that the detectives in his stories
were not those typical of the genre gave them a unique appeal.
Since this
was an existing brand, as she was writing Anne realized she had big shoes to
fill. She knew there was room for her
own style but also realized that she had to maintain continuity and be true to
the way her father wrote the characters.
Cover art was based on designs from the Tony Hillerman books, however,
it was updated to reflect a new era.
Anne is
using Facebook and other social media to let fans know that the brand is active
once again and to generate interest in Spider
Woman’s Daughter. As she moves
forward, Anne is expanding existing characters as well as creating new characters
of her own.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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a Day Marketing™. All rights reserved.
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