The
proliferation of Facebook, Instagram, Tumblr, Snapchat, Google and Pinterest, along
with the enhanced camera capabilities of smartphones, is resulting in consumers
posting ever increasing numbers of photos on these social channels.
Given the
fact that the public enjoys posting these images, many brands are beginning to
harness this User-Generated Content (UGC) to further market their product or
services. Here's how this works.
Fans or
followers post pictures, this UGC, to a brand's social media channels depicting
their usage of the product. For
instance, a proud Toyota car owner posts a picture of themselves standing by
their new vehicle. Or perhaps a picture
is shared on the site of a wedding dress designer of a happy newlywed couple
cutting the cake at their wedding.
We will see
a lot more UGC in the future as brands use these images, freely shared by the
followers of the brand's social media site, and make them shoppable. This means the brands will embed the photos
with direct hyperlinks for customers to learn more about the product or to
actually purchase the product. If you
think about this for a moment, UGC are endorsements by customers for the brand.
As you plan
your social media marketing for 2014, be sure to keep UGC in mind.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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