Hello, I’m Jim
Glover, That Branding Guy, for Once a Day Marketing™. With 2014 right around the corner, we are
revamping our blogs to share improved branding tips in three key categories: knowledge,
strategy and tactics as well as inspiration to market every day.
On a recent cold
and windy winter run in Santa Fe, New Mexico I was wearing the necessary gear
to stay warm and enjoy the run. During
my jog I started to wonder how many branded products I was actually wearing or
using. 5? 10? 15? More?
When I
returned I tallied up the labels and identified 23 branded products as follows:
Nike jacket, running tights & top, hat and water bottle, Guess glasses,
Polar Eyes clip-on sunglasses, Patagonia runners tee shirt, CW-X liners,
Injinji and Ultimax outer socks, Brooks running shoes and mittens, Timex
Ironman runners watch, iPod, Sony sports headphones, iTunes, Nike+ runners
software, REI hip belt, Kleenex, Clif double shot goo and shot blocks and
Trader Joe's peanut butter pretzels.
The point
we're making here is that we live in a branded society. That's why it's so important for you to make
sure your brand is top of mind with your customers. If all these brands can create mindshare, so
can you. Brand strong in 2014.
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