Once a Day Marketing: markeitng consulting

Showing posts with label markeitng consulting. Show all posts

Tuesday, September 15, 2015

Branding a Video Story Teller (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Story Maker Videographer Bobby Levin

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a Santa Fe videographer.

Joining us on the show was Bobby Levin, owner of Bobby Levin Video. For the past ten years he has been creating personal videos that capture the life stories of individuals to be preserved for children and grandchildren.

Levin’s biggest challenge is generating business; it is not easy to relate the emotional aspect of creating a video of your loved ones to keep their story alive. Those Branding Guys focused the conversations around reviewing the 7Ps of Branding to determine where there is potential for enhancement.

Levin shared that word of mouth referrals work well for him, he posts portions of the videos he creates on his website to allow potential customers to see the final product. Those Branding Guys suggested that Levin give customers a reason to refer clients. Perhaps he could reach out to customers that have a good experience and provide them with an incentive to refer Levin to family and friends.

Social Media is another tactic that Levin can consider, focusing on younger audiences to gain attention for his services. Glover suggested starting with Facebook, Instagram and Twitter. Blogging is also an avenue that Levin could pursue. Once created, this inbound marketing mechanism will be available online 24/7/365.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

Monday, May 6, 2013

Understanding the Unique Selling Proposition (USP) (Smart Monday/Positioning)

Once a Day Marketing™ featured video blog: Unique Selling Proposition (USP)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reviewing one of the most important marketing principles ever identified: Unique Selling Proposition or USP.

Rosser Reeves explained USP back in 1960 and there are three basic components. First, you must make a proposition to your customers that when they buy your product they will get a specific benefit.

Second, your product must be truly unique and your competition does not offer the same product or service. Third, the proposition must be strong enough to motivate your customers to buy your product. Just because you can offer it doesn’t mean they will necessarily want to buy it.

If you can determine your USP you are going to have a distinct advantage over your competition. If not, branding and marketing your product or service will be a challenge. Take the time to review your USP.

Friday, May 3, 2013

Are Mobile Ads Part of Your Marketing Strategy? (Digital Friday/Promotion)

Once a Day Marketing™ featured video blog: Marketing with Mobile Devices

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at using mobile ads for your business.

A recent WSJ article on the rise of Facebook's mobile boom is a strong reminder that advertisers are embracing mobile advertising. Facebook's mobile-ad sales jumped 22% from the prior quarter and now accounts for 30% of all its advertising revenue. In addition, the number of monthly users who now access Facebook on mobile devices jumped 54% to 751 million.

The takeaway here is that smart phones sales are on the rise and consumers are using these phones to immediately access information on the go from wherever they happen to be. As an advertiser you have to "fish where the fish are" and in this case the consumers are out and about using their smart phones.

If you haven't been thinking about mobile ads, I recommend you take a look.

Thursday, May 2, 2013

Tracking Your Competition's Pricing (Recon Thursday/Price)

Once a Day Marketing™ featured video blog: Pricing Your Competition

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are talking about checking in on your competition's pricing.

Pricing is a major part of the 7Ps of Marketing and there many pricing strategies available to you to penetrate a market, introduce a new product or entice customers to purchase more of your product. Today you can't price in a vacuum. Consumers have the ability to instantly shop price on the Internet, therefore, you have to know the prices your competition is offering.

The good news is that you might be able to find a lot of product pricing information online. However, if you are a consultant or service provider you may have to be a little more creative to find out what prices prevail in the market for your industry.

The better you understanding pricing, the more prepared you will be to position your product against your competition. And remember, the more you can differentiate and brand your product the less significant pricing becomes (within reason).

Wednesday, May 1, 2013

Build Brand Confidence with Guarantees (Action Wednesday/Promotion)

Once a Day Marketing™ featured video blog: Build Brand Confidence with Guarantees

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are talking about guarantees and how they can enhance your brand and customer confidence.

A guarantee is a formal promise that a certain condition will be fulfilled. A guarantee increases the confidence of your buyers by minimizing purchase risk. If a customer is undecided regarding a purchase, the guarantee expressing your confidence in your product may positively impact the consumer decision. Guarantees also enhance the brand, when you believe in your company and product, so will your customers.

If you truly believe in your company, product or service, why not offer a guarantee? Ensure the guarantee makes sense and instills confidence in buyers that you back your product.

Tuesday, April 30, 2013

Building a Successful Restaurant Brand (Strategic Tuesday/Positioning)

Listen to our featured "Ask Those Branding Guys" radio show podcast: Talking with 5 Star Burgers owner Bob Gontram

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to launch a successful restaurant brand.

On our radio show "Ask Those Branding Guys", we interviewed Bob Gontram, owner of 5 Star Burgers, a gourmet burger restaurant chain with establishments in New Mexico, Colorado and Missouri. In just a few years, 5 Star Burgers has developed a loyal following for its burgers and received the distinction of being the best green chile cheeseburger in New Mexico by USA Today.

Gontram discusses the strategy he uses to build his brand. He explains that a successful restaurant is a lot more than its food and must provide a great experience and customer service. He talks about location, location and location and how television advertising really works for driving traffic.

Co-host Dave Hayduk and I also discuss on air an interesting question: Is branding and customer loyalty dying due to consumers finding and buying the cheapest products instantly on the Internet? It's a great show. Please take a moment to listen.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. You can listen to "Ask Those Branding Guys" every Monday at noon MDT as it streams live on SantaFe.com KVSF 101.5 FM.

Monday, April 29, 2013

Emotional Branding Captures Commitment (Smart Monday/Positioning)

Once a Day Marketing™ featured video blog: Making Memories and Emotional Branding

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing emotional branding.

There is a branding rule that reads: If you capture the mind, you gain behavior. If you capture the heart, you gain commitment. When your customers are emotionally tied to your brand they will consistently return to that favorable experience.

If you ensure a memorable experience when customers interact with your brand, they will smile and think fondly of your brand each time it comes to mind. For instance, because I have had many great experiences visiting our national parks, I am emotional attached to the National Park Service (NPS) brand and look forward to visiting the parks whenever I can.

Your task for today is to determine how to provide a better emotional experience for your customers. If you do, they will become your perennial customers.