Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart
Monday and we are reviewing one of the most important marketing principles
ever identified: Unique Selling Proposition or USP.
Rosser
Reeves explained USP back in 1960 and there are three basic components. First,
you must make a proposition to your customers that when they buy your product
they will get a specific benefit.
Second, your
product must be truly unique and your competition does not offer the same
product or service. Third, the
proposition must be strong enough to motivate your customers to buy your
product. Just because you can offer it
doesn’t mean they will necessarily want to buy it.
If you can
determine your USP you are going to have a distinct advantage over your
competition. If not, branding and
marketing your product or service will be a challenge. Take the time to review your USP.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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