Listen to our featured Ask Those Branding Guys™ radio show podcast: Story
Maker Videographer Bobby Levin
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding
and marketing with a Santa Fe videographer.
Joining us
on the show was Bobby Levin, owner of Bobby Levin Video. For the past ten years he has been creating
personal videos that capture the life stories of individuals to be preserved
for children and grandchildren.
Levin’s
biggest challenge is generating business; it is not easy to relate the
emotional aspect of creating a video of your loved ones to keep their story
alive. Those Branding Guys focused the
conversations around reviewing the 7Ps of Branding to determine where there is
potential for enhancement.
Levin shared
that word of mouth referrals work well for him, he posts portions of the videos
he creates on his website to allow potential customers to see the final product.
Those Branding Guys suggested that Levin
give customers a reason to refer clients.
Perhaps he could reach out to customers that have a good experience and
provide them with an incentive to refer Levin to family and friends.
Social Media
is another tactic that Levin can consider, focusing on younger audiences to
gain attention for his services. Glover
suggested starting with Facebook, Instagram and Twitter. Blogging is also an avenue that Levin could
pursue. Once created, this inbound
marketing mechanism will be available online 24/7/365.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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