Snapchat is a mobile application for photo sharing. The app allows users to take photos and short 10 second videos (Snaps) and add text/enhance the image with tools provided. Images are then sent to specified recipients. Users are able to determine the length of time a snap can be viewed, 1-10 seconds, before it is no longer available.
There are
approximately 8 million Snapchat users across the US; many in their teens to
early twenties with a growing 40+ audience.
The key difference between the Snapchat app and other video sharing apps
is that the snaps disappear.
A business that
chooses to use Snapchat might create photos and videos with short captions
about their products. A brand may also use
it to send a message to their audience about sales or specials at their store
or restaurant, etc. As with many social
media applications, creativity is the critical element in developing and
sharing compelling messages that will resonate with your audience.
Consider
adding Snapchat to your marketing toolkit when you would like to create a temporary
message that will benefit your brand, especially if you are targeting a younger
audience.
Snapchat is
another social media tool you can leverage to get your marketing message
out. When determining whether or not to
add it to your marketing campaigns, consider your social media marketing
holistically.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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