Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are discussing the branding of a top destination resort.
On our radio
show Ask Those Branding Guys, we spoke
with Richard Verruni, Managing Director of the Bishop's Lodge Ranch, Resort
& Spa. Bishop's Lodge is one of the
top destination resorts in Santa Fe, celebrating 95 years of catering to
discerning travelers and local Santa Feans.
Verruni discussed
the importance of integrating branding design and messaging across all aspects
of the property. He shared that Bishop's
Lodge uses many forms of marketing to convey that the resort is authentic with
a rich history and provides many specialized offerings from horseback riding to
outdoor massages. He mentioned how the
resort is using both traditional and inbound marketing to reach potential
customers, including the drive market (within seven hour drive to Santa
Fe). He also talked about the recent
Disney media event held at Bishop's Lodge to rollout The Lone Ranger movie and
how it generated substantial awareness for the resort all over the country.
Ask Those Branding Guys Jim and Dave
chatted about place branding and destination marketing. They shared ideas how tourism marketing and
economic development marketing could be better integrated at the state level to
attract more visitors, residents and businesses.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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