Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon
Thursday and
and I
thought it would be fun to take a look at the history of marketing.
You've been
working hard to become a branding and marketing expert but where did marketing
originate and what were the early days of marketing like?
Peter Drucker, marketing guru, cites that in 1650 the Matsui Company created the first department store in Japan; perhaps it was similar to a Sears and Roebuck of today. The company developed a source for their products and brought together a large assortment of items. They offered a money-back guarantee with no questions asked, and that was 250 years before the origination of Sears.
In the West,
marketing really didn't begin until the mid-19th century when the International
Harvester Company started doing things we take for granted today. They introduced market research and analysis,
pricing policies, the availability of parts and supplies and installment
credit.
A few more
marketing facts for you; the very first marketing class taught in college was
at the University of Pennsylvania in 1905 and was called The Marketing of Products. Curtis Publication Company formed the first
marketing research team at a corporation in 1911.
It's
fascinating to delve into the history of marketing; from the 1650's in Japan to
the mid-1800s in the United States and what marketers have been doing for the
last 100 years. The approaches that we
are taking in marketing today are truly remarkable. In future blogs we will continue to profile
the history of a few individual brands that have become household names.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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a Day Marketing™. All rights reserved.
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