Hello,
I’m Jim Glover, That Branding Guy,
for Once a Day Marketing. Today
is Action Wednesday and we continuing
our series profiling the nine marketing channels you can use to promote your
brand.
Today we are
discussing public relations or PR, which is a powerful tool to share your brand
story with potential customers. Public Relations
is the process of generating brand awareness outside of the paid advertising
environment. The objective is to allow
customers to encounter your brand story through a third-party source such as
local television news, newspaper or magazine article, or perhaps shared virally
through a social media campaign.
The result
derived from a PR campaign is referred to as earned media because you are not directly
paying for the coverage you are receiving.
There is still the cost of time devoted to creating the informational
campaign; however, the earned media you may receive could be quite substantial.
Other
aspects to consider: There is no guarantee a media outlet will print or cover
your story at all. Occasionally they
will take the story in a different direction from where you were trying to
go. You have to be careful about.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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