Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital
Friday and we are looking at videos that go viral.
This past
week Chris Hadfield, a commander of the International Space Station, released
his "Space Oddity" music video covering the classic David Bowie song from
space. It's a great video, Hatfield has
a nice voice, and the YouTube release is creating quite a following. As of the time of this blog, the "Space
Oddity" video has captured over 12 million views.
The reason
for the success: it's clever and fun to watch.
You almost feel you are out in space with him.
I am a big
believer in sharing videos on the internet. The more times you post videos, the more
opportunities you have for the production to go viral. This can be a lot of free publicity for your
brand should the video find a following.
You never
know when a video will go viral but your chances are greatly increased if you create
an interesting video that will inform and amuse your audience. Any video content won't do; well thought out
content that keeps your targeted audience in mind has the best chance of viral
success. Give that some thought today.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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a Day Marketing™. All rights reserved.
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