Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital
Friday and we are looking at the initial launch of a social media campaign.
In previous
blogs we've discussed the importance of creating a social media campaign and
how it affords you the opportunity to develop individual business relationships
online. We refer to this as creating a
market-of-one or people-to-people (P2P).
Because
there are so many social media channels, you might be overwhelmed where to
start. Don't be. I have a simple recommendation for you. Pick just one and start. To me it doesn't matter whether it's
LinkedIn, YouTube, Twitter, Blogger, Facebook, Tumblr, Pinterest, Instagram,
etc. The goal is to learn how to develop
your content and share it consistently online as well as cultivating the
connections as they are made.
If you like
to make videos, go with YouTube. If you
enjoy writing, consider Blogger. If you
have little time, perhaps Twitter is the direction to go. Also research who follows a particular social
media channel. For instance, Once a Day
Marketing is a business to business product so we've found LinkedIn to be our
best social media tool as compared to Facebook.
Good luck
with those social media efforts.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
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