Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are looking into how to differentiate your brand through core competency.
Core
competency is the skill or production technique your business employs to
deliver value to customers and is the central component of your company’s
culture.
There are
three aspects of core competency. First,
your core competency should be such that competitors can’t readily imitate
you. Second, it should be applied to all
products and markets you enter. Third,
it should contribute positively to the customer experience.
In essence,
core competency is what your company is very good at doing. Many times brands try to be something they
are not.
Your
assignment for Strategic Tuesday is
to analyze your company’s strengths and identify your core competency. Then develop strategies to strengthen it and,
even better, use it in the marketplace to differentiate yourself from your
competition.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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