Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon
Thursday and we are launching a three-part series on strategic brand
analysis using David Aaker's model.
According to marketing guru Aaker, it's important to track the market activity of consumers, competitors and your own company, which he calls self-analysis.
When it
comes to consumers, Aaker identifies four categories to review. The first is trends; knowing what purchase activities are going on in the
industry. Second is motivation; understanding what motivates customers to buy your
product or service.
Third is segmentation; you should be able to
categorize your customers by demographics or psychographics (i.e. interests and
likes). The fourth component is un-met needs; perform an analysis
centered on product or service voids in the market place
Performing
Aaker's analysis on customers will identify opportunities for you to better
brand and market your product or service in the future.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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