Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing online marketing, another of the nine marketing channels to promote your brand.
With the
growth of smart phones, iPads and wi-fi hot spots as well as cheaper high speed
home connectivity, more and more people are going online and spending more time
when they do. The goal of leveraging
online marketing is to have a presence where your customers or potential
customers tend to visit.
To increase
your online visibility, try online advertising or gain attention through Google
ad words. You can send information to potential
customers via e-mail or offer automated access to your newsletter. Social networking is another good choice
using such sites as Facebook, Blogger, Twitter, LinkedIn, YouTube, Tumblr, and
Pinterest.
There are a
numerous benefits associated with using online promotion and advertising as an
integral part of your marketing portfolio.
You are able to target consumers in ways never available before the
advent of the Internet. You can purchase
an advertising presence, or, if you are willing to spend the time, you can get
your message out for a lower cost.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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